When running Cora reports, you will often find that keywords in LI tags is a strong correlating factor. Since LI tags are often used in a website’s navigation, what we could be seeing is a high correlation of keywords within the navigation tag as opposed to keywords in lists on the page. This test aims to determine whether keywords in LI tags within the navigation tag are a stronger factor than keywords in LI tags in the body tag.
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This one is the LI tags in the navigation. Basically if you're using the list tags, and depending on how your theme is designed and stuff, you'll have an unnumbered list and then you throw in your different homepage versus services versus whatever. And the question that was being asked is if you get more benefit from having them in your navigation versus if you did an ordered list inside of your body like a paragraph or something. I believe, correct me if I'm wrong, but the last year or the last 2019 webinar we did, we looked at the body part and we saw the results from that. In this case, we're gonna look at the navigation.
You see how it's built up here? It's pretty simple. It's not a complex concept to implement. Again though if your theme doesn't have lists in there you might have to tinker with code or get a dev to do the code but that's basically how it was built up. And this is what it would look like inside of the body, if you used to unordered list in the body. Not really that complex. So you see that here it is. It started out at number 3. This is typical as always on the single variable test. Put it in number three and then see what happens to it. In this case, it just went up one so I think it's safe to say there's really no benefit of putting it there. If I remember correctly, it's the same with the body. It really didn’t do any good on its own just by having lists there. Just by having the LI come in there. However there are some indications when you're using tools like Surfer, POP or Cora that it might come into play if you're putting in your keywords and your match terms. So we'll have to play around with that. And this was probably one of those tests where you want to actually kick it into the real world test environments and get it out of the single variable environments just to see if we can see what's going on. Hopefully that's pretty cut-and-dry. I think it is a pretty simple test.