James was interested in the word types that Cora suggests as a possible factor. Could it be possible that these words alone in the H1 tag would move the needle? In this test, he checks if the three default sentiment words by Cora, when added in the title, can affect rank.
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Here's another one with sentiment. Basically the same way putting H sentiment in there. If you don't know here's some of the sentiment: popular, comprehensive, etc. There's actually a really good tool – I have to find it and I'll share it. You can actually put your titles in there and tell you the sentiment of this whether you're making people angry or you got your angry words, excited words and a lot of this stuff and then giving you a kind of score. That was really cool.
He's leveraging the list inside of Cora because it's a good list and he put it up on that page right there. It's in the H1s again. See it stucked and then it bounced right back up to #1 and I think it dropped out of the index and he put it back in with Search Console. Then, right back to page one again. The dropped out of the index is something that we, testers, are dealing with over and over again. Hopefully, you appreciate the going on there and keeping track and making sure this stuff is in there.
You see the sentiment keywords in there actually did boost it and it is ranking. So, when you're writing those, think of them as titles, put your keywords in there and then put some sentiment keywords in there as well. I will find that website for you and then you can think around the sentiment keywords and make those a little bit better.
Then, maybe even ~ see about getting a Javascript or something written into a tool that will get a list just like Cora did where you put a keyword and use some title templates for you with some of those sentiment things in there. It may take a little bit because you get some copywriters to write the titles for us. That'd be really cool to leverage that bit of knowledge right there.
If you're doing e-comm stuff and you have H1 in there put some sentiment in there. ~ the heartstrings to sell your product.