We’ve heard it for the past couple of years, brand, brand, brand. Google is putting an emphasis on brands. But does Google care if a link to a page is branded or not? We aim to find out.
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And Hunter is back again. Test 379 - Does a branding link rank better than a naked URL? As you can see basically branded keto diet beginning versus naked URL. At the end of the day, that's what he's testing. All these have unbranded links and it is one with the branded. Then he did the inverse with the naked and you see the results pretty much the same.
So the link is the link and the branded anchor text didn't really do anything versus the naked. I guess you can say you got a little bit of a result. So in my opinion, it doesn't really matter too much in this case because what is the quality of the link? That's not really detailed in here and then the age of the website? etc Does that play a factor? And since it's a branded and not an exact match or a branded exact match so you know keto diet beginners may not have necessarily did this. I think if you continue to build some more of these.
Regardless if they’re branded or naked it would actually push that test result page up into the number 1 position. That's what I'm going to surmise here here. So I would check does branded exact match anchor text work better than naked link anchor text. That would be the next progression of this test.
But my recommendation for real world is you should focus on these two types of links: the branded and the naked URL as your primary anchor text when building backlinks to protect yourself. And then when you figure out or use your anchor text analysis for your competitors top ten pages, see what Google was looking for in your search term and then build to match that.