This is a continuation of a domain authority test that Jo did a couple of months ago.
In that test, he showed that a single domain dominated the SERPs when up against similar test sites.
The caveat was that they were all old sites with different page numbers and previous tests running on them in trying to figure out what caused the single domain to pop, he purchased a new set of domains to test.
Transcription below:
Clint: Joe priest, I haven't heard from Joe in quite some time. But he's out there doing great and wonderful things with topicalrelevance.com.
We've talked about that at quite a length in the schema course, and we've talked about it inside of the Slack group. So if you haven't checked out Joe's website, good to see you now, it's a nice tool, I love it, there are plenty of things you can get out of it and it's all free.
So anyway, he wanted to test if Domain Authority and the test certs. And basically what he's doing is when the indexing stuff started and was filtering, what you ended up with is a problem with how you're going to do tests.
One of the solutions I came up with is actually different than what we're doing now. So right now we have one site, and then we create the 10 test pages on our one site, right?
And what was happening in Google was showing three, but the other ones were all getting filtered out, for the most part, and didn't stay that way for a long period of time, but long in my estimation, like if I fake keyword, there's no other pages, I should be able to see my 10 pages once I get it indexed.
Sweet, he's a member of our team, he was able to make test pages for us and get beyond that filter on the same domains just fine.
But he has to wait significantly longer than create the pages, and then let them sit, and then he goes back and monetarism, and then when they all come up he makes that set available to the tester. So that's just for me.
What I would surmise was you can actually go out and find 10 domains and use one test page. I'm just going to turn that into two boxes for all these domains.
I'm testing across 10 domains for the same test keyword. The problem is, how do we know that each one of these domains has the same equal value? And Terry Kyle talked about probably 2015, the random domain ranking factor, and basically what it is, is it says that Google will promote some domains and keep other domains down, or is pretty much indifferent to even other domains, like whatever is your rank, but it's never gone that high.
When I buy domains for a new brand, I'll buy several different versions of it, throw up some pages, see which ones rank higher, and then do it again and see if it's consistent. And then the one that always ranks higher is typically going to be my primary domain for that project, which just set me up for success.
As long as I bought the domain, and I did get SEO. I would rank it and that was fine.
But Joe, when I brought the 10 test pages thing back, he wanted to test that and make sure that was actually best practice, and we weren't messing up our tests, as it were.
Each one of these colored boxes, and Joe goes a little bit crazy with the colors is a test page. And the different letter code is essentially the domains, in particular of the king in the data set.
And Google's favoring this one. So all things being equal. There are no links to any of these things or anything but all things being equal. This is the one that the domain that the algorithm prefers first.
Dori: Which one that was?
Clint: Like the actual domain? Dori: No I mean, what the extension was? Were they all the same extension?
Clint: I think they're all the same extension, didn't say. I would think that he would do the old same extension, but it doesn't say here. Close friends, no bias, doesn't say TLD. So we're going to assume that he did all the extensions.
And then the test again is you come back down here and you look a little bit later, it's pretty much the same as consistent with this here. I still see this in my 10 test domains that I do the test set up.
I had one domain that was always a winner. It was always starting off at number 1 when it did it. So knowing that I never put a test on that page on that website. That way I eliminated that problem.
But you can still see that there's still a value in buying 10 domains and figuring out which one is going to be the king, which one Google thinks is the most valuable, right off the get-go, and just leverage that instead of you're wasting your time.
What's another one?
Gov consistently seems to not rank high on here, so I would trash that one and I would probably use this one for sure and then maybe the GTA and the HTML domains for projects. And I'd be pretty confident that I've set the playing field up a little bit easier for me to have better success. Interesting tests were a good one.
Joe's been doing a lot of these kinds of domain tests and domain theories and all that stuff and bouncing that around. So hopefully he'll be able to get some more stuff I know he's got some more that he wants to build.