It is said in the SEO community to put your keyword in the FRONT part of you title to get the most ranking benefit. This goes back to the stone age, and was brought in by a member, so we decided to test keyword in front vs. keyword in middle, vs keyword at the end. So what we find here absolutely gives you the edge, but you might be surprised at what we discovered. We were.
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Myth: Keyword Placement in the Meta Title
It doesn’t matter where it goes, just get your keyword in there. The idea that it is the first thing that you should be doing, it doesn’t matter. This makes sense to me because if you think about how sites set up their metatitles, often you would get the brand name then the title of the page or the title of the page and brand name.
We also saw that in the previous one, if putting it twice harms you, it doesn’t. In the same sense, can you put it on the first and get an edge? you can’t. Getting it in is extremely important but it doesn’t matter where it goes.