Since around May, Google has been filtering test pages for the same domain when targeting one single keyword. This was long thought to be an indexing issue, however, since the pages are ranking and showing up in the search results for other keywords, we learned it was a filtering issue. For this test, we try to see if having unique meta descriptions and meta charset can overcome the filter.
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Transcription below:
The next one is, I added the same test, a new set of pages, new 100, and the same indexing process. And what I did is I added the character set code to it. So if you're not like a super nerd like Ted, or you're not into HTML, this really doesn't really mean anything to you. This is really, this is for a browser. And it's saying this is the characters that you will use when you render this page UTF 8 just happens to be English.
We want to use that particular character set and see if maybe, because our test pages, we don't have keyword in URL, we have keyword in title. And the only thing we have in the head is the mobile settings so that the pages are mobile friendly, maybe we're missing something that Google is looking for that we have to have in there, maybe it's not so much a filter for the keyword, maybe it's a filter for quality. And if it was a filter for quality, you would assume that would mean that there were none of the pages will actually index.
In this case, when I added the UTF to that they get the same results you see there. 30 30 30 40s, two 40s, three 40, four 40s right there. So a little bit of half and a half, 3 and 4 across all the test pages. So you see 110 test sites, 10 pages on each site, 100 pages, and it actually had no effect and busting that filter out. So right now we know it wasn't the character set. We know it wasn't the meta description.
I mentioned, we don't put titles in there, because title is one of the top 5 ranking factors, right? and we know this for a fact. And the titles,Ted Tobias, his theory behind taking them out is that it might overpower a weak ranking factor. And if you talk to someone like Josh Brzezinski, that really doesn't matter.
In my opinion, if the titles all have the same keyword in them, then really at the end of the day, what harm can you have by having the title in there? Just for the for the sake of clarity of the testing, and we just removed the titles. And plus, it's a lot easier when you're setting up test pages manually.