Boryslav noticed that some websites are using their keyword in the filename and the folder, so he decided to see if using the keyword in both areas truly gives a boost or if it’s just a waste of time and effort.
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This one's from Boryslav. Can you combine the power of having the keyword in the file name and the folder name? It's test 493. I talked to Boryslav and we had a little bit of what we are talking about here is file name versus folder name.
I want to clear that up is there's path in the URL and image that is the folder name and then here is the file name. Or you can look at it and here is the keyword in URL and directory here's the directory and this is a directory as well and his keyword is in the directory. Then, it's also in the file name. So, folder and directory are synonymous. It's the same thing when you're talking about URLs. Then, filename is end doc. That's that end file.
If you can see here just in the keyword in the URL beat up keyword in the folder and the directory that's pretty important. It goes with that other test that Hunter did where he did keyword – I think he went up to 10 at one point, but you can see here you don't really have to get all that crazy with those paths and it's not necessarily just over optimization. It's like Google is like, "Whatever, dude. Just get me to the end document. The one that I want to do."
So, save yourself some trouble and stick to this as top of the website as you can. When you get into that 3 click thing - 1 is to 3 clicks to the homepage. This is one more I think. This is a little bit rough but it's related to the keyword more than this is and this one is right on point. This is exactly what we're looking for and maybe that's why that showed up ~ than the others.
It's a pretty interesting test, in and of itself. Just goes back to the point of keeping your URLs as short as possible to make it a little bit easier for Google.
DORI: That's really interesting. It's like keyword stuff. I mean, in the URL doing the path, the directory file.
CLINT: I think it would be a little bit harder for e-comm people when this is a category and this is a subcategory and it's the way it goes and you just have to deal with it but if you are doing an information site for sure then you don't have to do all that madness - to do subcategories and your categories and all that madness. Google's not expecting it. It's going to rank you just fine without it.
Actually, the setup here is a physical silo. This page is linking this page and this page is linking this page. You can skip that physical silo part and just do the virtual silos which is the term of the day for just interlinking in your content.