In our search to find ways to increase the juice of a link without adding more links (just on-page tweaking), we are testing the <ul> HTML tag which stands for unordered list and looks like a bullet. Will this increase the value of a link? We test that out.
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Test 392: The power of links within an unordered code. As I pointed out, this is an unordered list. Essentially, you get the dot of fun then you can put it in there like the link in there like this or like this and they set this test up where one got the unordered list and then they reversed it where everyone got the unordered list except for one site.
They test it in both variations and then what happened was – this is the unordered list and this is without. It's pretty interesting that, that would actually be a factor and it leads you down the road of what are the tags in html that will do something like this. But I'm looking forward to applying this in the real world.
One way you can do that is if you have a Related Posts plugin or something like that maybe get rid of that and then do unordered lists to your supporting pages. I wonder if I have a white board on this thing. Do we have a white board here? Pointer pen, highlighter? Pen. Let's do this. So, you have your money page and then your supporting pages.
Regardless of how you build a silo, personally, I interlink all of these. What if you had on your money page - blah talking about it and then your unordered list on all of these make that a little bit better. So, now I'm leveraging this information that we know about unordered lists. I have the links and this is my silo. It's built out.
All these pages are obviously interlinked. If this translate over into a real-world test that actually be a lot better than just having related posts and your naked URLs or your naked links with anchor text. This is really easy to implement. You guys probably have a silo or two, a smaller one. Test it out, switch it over real quick and see what is going to do.
I have one on the Bellevue SEO test page on digitaleer.com that I ranked with just the silo like this. I think I'll switch those over and see what happens. That'd be pretty cool and I recommend that you do this thing. So, that's how you can leverage them.
Jesper asks, what page got the ranking boost? And it was the page with this. So the page with this is... Let me see here. This is the link with the unordered list and this is without. He said, in the write up here, that this one bounced around a little bit but this one dropped. Like, it went to the bottom and stayed at the bottom.
I think, the other consideration you have to look at is maybe keyword density played a part on it. You're adding words a little bit shorter when you're doing this and this may count in the keyword density scene. So, one, two, three, four words – maybe if they added four more words to each to this page to counteract the keyword density but I don't see that.
If it's the same URL and the same URL structure I don't see how it could have been affected but that's playing devil's advocate on our own test. So, I think it's pretty cool test and it's easy thing to do so why not. At the end of the day, all you are just doing is doing bullets and people like reading bullets. So, if you put all your links inside of bullets then maybe you'll actually see some increase CTR from within, to use your ~ of your own sites. That's awesome. I'll definitely implement that one.