We have seen internal pages with a geo modifier rank higher for keyword phrases with a Geo Modifier. Is this really the reason why? We test if geomodifiers in the url can affect rank.
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This is from Varun. He is a new tester, I have done some work with him before and he’s found some pretty cool things on the web, ways of how different sites are doing link building techniques and I am really impressed with the way he thinks and organizes things so I thought he would be a fantastic addition.
What this test is looking at is modifying the url to put in a geo modifier. In this test, it is adding the word Miami to the url to say that this is a Miami thing, then we are trying to look here to see if there is a particular impact.
This is the number three url and the idea is that this then gets Miami added to it and we know that the url is a strong signal so then, happens then when you search? The search without the geomodifier stays at the same spot, in the case of the keyword and then Miami stays in the same spot, and then Miami and the keyword, moved up one spot then it moved back to number three.
This is a great test because it is a cool concept. Can we make more location specific urls? Is that going to give us a boost? This was only run one time and this needs a lot more run. What this is looking like to me is that there might not be anything there. In the url itself might not give any kind of a boost but this is a fantastic first start on this concept and extending it out further and rerunning it several times is what is needed there.