There are multiple zones in the Article schema that can be used by Google to boost the relevance for a keyword. This is typically done via keyword density. In this test, we will identify those zones. Clint has been an advocate of advanced schema implementation beyond just looking for rich snippets for quite some time. With the advancing technology of machine learning and artificial intelligence, it’s only logical that schema would be a valuable tool to boost the relevancy of a page.
In his schema course, he taught us how to build schemas from scratch and turn them into templates for future use. In particular, he chose schemas that are most beneficial to businesses, like the Local Business Schema. He explained that one primary opportunity in the schema is the areas where webmasters can use free text entries for those particular zones in the JSON-LD.
This test will look at if Google is using them as ranking zones after a page is indexed. This information will help us better understand where supplemental rankings can be obtained by leveraging these zones. It will also tell us definitively if Google is reading these zones and taking them into account individually for ranking purposes versus using the whole schema as an information tool.
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Transcription below:
Let's see the product schema. This is another one, you figure that they get a really good Rich Snippet that's being used for this. Again, I use the strings versus just single keywords and some of this executive blah blah blah angle index ranking. None of them are ranking based off of the words in there.