There are tons of schema plugins and SEO plugins with schema functions around the WordPress space. Many of these are sold with the premise that their implementation will somehow help you rank better in the search results.
The implementation of these plugins is typically the same as the Google documentation for developers suggests, which, if you look at Schema.org, is the basic implementation of the various types of schema. For this test, we check if Q & A Schema can help boost rank.
Clint discussed the results of all the schema tests in one video as they all have similar results. Please also watch the SEO Spring Training Talk of Clint. He goes through all these tests in more detail.
The first part discusses the tests and results, the second part discusses what you should be doing instead of just using Schema Plugins that do not work. You can watch the video through this link - https://www.seointelligenceagency.com/members/new/clients/modules/113
Test Downloads
Transcription Below
I'm going to skip all these because we're pressed for time. I did a video, I don't know if you saw it ~ but I did a presentation on all these test results and we put that for SEO Spring Training and we put my presentation on the SIA site and that'll explain all these tests to you much better than what we can do right now. Just because it all ties into something and showing you why you should skip plugins.
I spent an hour making the argument that you're wasting your time at ~ and schema plugins or if you're using Yoast or SEO press to generate your schema because it's all based off – all those plugins are based off of the standard implementation that the Google documents that say this is the bare minimum which, at the end of day, is the bare minimum of what you can do a schema.
All of those plugins are all pitched off for the idea that if you add this schema it will help your rankings, it will help Google better understand. All of these test results and I did video, I did FAQ, breadcrumb, I did article, recipe, product and offer, image schema. All of those did absolutely nothing for ranking, not one. I tested it on 10-test sites with two different pages each and it did nothing for rankings. HowTo schema actually got a boost because I think what is going on is there's text blocks in there and I got a boost out of some of the howto schema which is good.
So, if you're doing howTo schema get on with your stuff because that's working and if you're not doing it you can do it, you should do it. I would go beyond the standard implementation but the standard implementation of howto schema is just fine.
Then, Q&A schema sort of works, right along with the how-to stuff but at the end of the standard implementation will get you into the top 5, if you're lucky. But you need to build this out. Like I said, and I did JobPosting schema too.
In the interest of time, so you're not watching the ~ videos, watch the SEO Spring Training presentation. It's inside of the SIA member’s dashboard and the first part is me going through all of this. Then, the second part is actually showing you what you should be doing instead of just relying on those plugins.
DORI: Yes, I remember. I watched that when you were presenting and it was absolutely the best presentation I'd ever seen on schema. Seriously. I encourage everybody, go watch it.
CLINT: Then, when you get the dossiers and you download these, these will make a whole lot more sense to you, especially because the time it takes to actually present why this document is – the table ~ and why ~. That's all covered.