We did not have a dossier for December as our tests have been messed up from the Nov-Dec update that has rolled out.
For this month, we take a look at the current status of factors we need to be optimizing, post Nov - Dec updates. Clint breaks it down into 4 Categories: Products, National, Local and Mixed.
Resources for download:
Transcription below:
Hey everyone, let's get started here in a couple more minutes. That's more people show up. I'm going to be looking at the algorithm post update. Some of the stuff that I recommend you start looking at for your optimization. Will get broadly and explained some differences and why you want to look at it broadly versus looking at it narrowed down, etc. So pretty good.
All right, here we go 2 o'clock. So let's get started, we'll get started right on time. This week is the monthly webinar for the month of December 2021. We're also going to essentially be covering down for November 2021, we did not hold a webinar. And the reason we didn't hold the webinar last month was because of the core updates.
The core updates actually destroyed pretty much all of my tests like the the test results flipped. And it wasn't that they liked it significantly but it was enough to just bring in the question the validity of the results that I got. So we cancelled the November 2021 webinar because of that update. And then the product reviews update came out and that just kind of janky some other stuff. And so what I did is I just kind of pushed off all the test results.
And we're just start 2022 fresh with brand new test results and we can have some confidence in. So with that, we're going to do is actually look at what those updates did, and specifically how those updates affected certain things. So the core updates obviously would affect national keywords and then the local update would affect local keywords.
And then the product reviews update affect product update and so we busted those out and busted those into different categories and then ran all the core reports. It just so happen to have a set of roughly 200 keywords that I monitor for those so we can see what's going on with the trends and stuff.
You'll get to see those more and have access to that data a little bit more as we go on into the future.
As a admin note, starting January 3rd, every Monday at 10am Arizona time, when I say Arizona time because we don't do daylight savings time here, our time is always the same, 10am starting January 3rd, we're gonna start doing an AMA's (Ask Me Anything).So that's me, I'll be available to the membership for an hour. You can come in as questions and stuff. And just kind of bounce ideas off me or whatever you want to do, that's you can do with that hour. I'll be available, we'll be working, with people don't show up, which is kind of par for our webinars. We don't get a whole lot of people showing up.
The people don't show up to the AMA's, they don't show up to the AMA's, that's fine. And I just did an hour of me messing around and I'll continue to do my normal work while that goes on. But if people do show up, then we'll get the opportunity to ask those questions and stuff, those will not be recorded.
And that's just so that you guys know that there's no everlasting document that's talking about your questions or specific problems or whatever like that. I mean, it just makes it easier, free range and you can show up live if you want to. And if you don't have the time, then you don't have the time to show up, then that's what the Skype and the Slack groups are for. So it'll work out.
Alright, so let's get going. The first thing I want to look at is what's called a shared data out of Cora and this is Ted Kubaitis software, you should all be quite familiar with it by now. If you've been a member of SIA, I talked about this software a lot and they use the data that's coming out of it a lot. So this is Cora and this is the shared data.
Basically what happens is anyone that has running Cora and turns on share the data. It'll push that information to the server and then it will use that and create this chart here. Essentially, it ranks in the odds of 1 to 10 here down the value of this ranking factor overall compared all stars. So just think if there's 1000 people and each writing a keyword, there's a 1000 reports and then it ranks these factors and for those 1000 reports, and these are what you should work on.
This is actually really useful for us because when you're building SEO campaigns and or website templates and all that stuff, you can look at this list and run it down and know what you got to focus into on your SEO stuff. So let's say you're in lawyers. And when you're building out and you have a mass site, like you're trying to do the Justia version for lawyers in New York City, for example. You know you can go through all these things to kind of check off the boxes.
You know you're going to need entities, you know you're going to need nofollow backlinks, you know you're going to need to be at least do Top 50 shared factors, that kind of stuff. And that's where these things are valuable and you start doing the analysis from. There's also happens to be the same data set that Ted Kubaitis uses when he publishes his, these are what changed in the algorithm.
Those kinds of things. So if you watched SEO Fight Club recently, Ted did one and he talked about, this is what changed and these are what important. I like to point out, you can see some obvious differences right off the bat, in the shared data between the time that he did that show and the time that this was published. And then this one was done on the 29th.
So I ran this report yesterday, and he did his shared data based off of the shared data on the 27th. And these factors right here, were all at the top of his report. They're up here. And you can see that that's been pushed out. This is indicative to me, in my opinion, on why this shared data is not necessarily the best thing for you to be basing your SEO decisions on. Because it changes based on the input of the reports that are written. So he did his analysis.
And then I know for a fact that I ran almost 200 reports and that significantly changed the effectiveness of what's going on in here in the Top 15. From what this shows to what I saw and the analysis of the trends, I can essentially affect the value of what's going on in the shared data. So well not to be ignored, I think that pointing that out so that you can understand that when you see a Ted Kubaitis analysis and you're looking at the shared data, that might not actually be giving you an accurate part of your story. And you need to do this stuff yourself.
If you're using Cora, or you're using any other tool, or you're just using your own brain and your own eyes, and you're doing this stuff manually, because you are, you know in a specific market, like you're in Roofing in Dallas and you know all you're looking as the Dallas Roofing pages, and you can kind of figure this stuff out on your end without a software tool. But the tool certainly make this a whole lot better, especially when you're scaling.
So that's what I wanted you to see out of this, the shared data report. One thing you will notice here is you're going to see this a lot. And that maintains pretty consistently. And you're going to see this pop up, but not necessarily as high in the reports that I analyzed versus what's going on here. And that's changed.
In Ted's presentation, this one, this one, this one, and this one were like the Top 4. But when you throw in some of the things, you look at it more granularly and break down into niches and markets kind of thing. Those are delivering in the Top 4. As a matter of fact, these two here are gone and this one is in the Top 40. So just keep that in mind when you're looking at these and check out these reports. So if you have any questions about a particular factor and you see it, hit me up, let me know, stop me and I'll hook you up with the definition as best I know it.
Alright, so let's get into December 20-27 trends. These are the 76 keywords that I follow for SIA, I will build this out to a 100, just to have that nice pretty number of 100. But there's some issues with Cora right now and running 100 keywords at that time actually causes my server to freeze. And I have to do that deal with that for 3 days. So once that's fixed, we'll knock these lists out and make them 100 evenly across the board. And that way we have a little bit of nice across board thing.
So number one thing of these 76 terms is the number of entities used. And I think we've talked about this in SIA a lot. And we've tried to find some ways to actually test that out. And the problem is when you want to test entities and their application that you really at the end of the day, you have to do this on your own websites.
And not so much do they work because we know that we do know that they work. But more to the point of what is your system to actually find those entities? And how are you going to apply them in your website. So on my YouTube channel, I did a content optimization video or I use phrase surfer inlinks tied in together.
I have since stopped using surfer, actually in a video is cognitive, I stopped cognitive and I use surfer and I've stopped using surfer. And I'm at clear scope and clear scope is more expensive, obviously but it's using the Google NLP API and the IBM API to find these entities and figure this stuff out. So I'll do another test to show the value of that. We did one for SIA but it was a kind of a live website environment.
So you're going to have to figure out how to leverage these numbers of entities use for yourself and what's best in your workflow. I will say my suggestions are don't rely on a single tool. I am using phrase cognitive then inlinks together versus just going to like a page FMS Pro or surfer or phrase cognitive for inlinks and just using just that one too. Combine them up and get more out of it.
One thing that was interesting is the importance of traffic in the actual organic costs. Now this one here, the number 3, in my opinion, I think it drives number 2, so the more traffic, the higher your cost. So this kind of makes sense to see that in there. Getting this SEMRush data.
Actually pretty expensive, but I think I spent almost $1,000 running these two keyword sets through here. Pull that data out of there so you don't get used to see SEMRush in here. Very much longer. I've reduced my cost a little bit but these ones I actually push the wrong button and spent way more money than I had to.
And then entities and sentences which kind of goes back to this in Cora it's a little bit of cheating so entities and sentences if I put a period here entities and that's the sentence. If I only have one word, that's a sentence. So you can get entities and sentences and optimized for that regardless just understanding how Cora it is.
And then we get into the organic keywords which kind of draws right back into this. And this is our first indication that backlinks are kind of stepping up. In the last time that I did this. Backlinks weren't in the Top 10. It was all unpaid stuff. And now the backlinks and the importance of backlinks are coming back. And I think really the end of the day where people say, Oh, backlinks are going away, that's not the case.
And it's mainly coming from people who work for brands who already have traffic, they have a following and they can write an article and put that article out and get a whole bunch of traffic to it etc and ultimately create some backlinks sometimes but you can see that because more people are not building backlinks as aggressively as maybe they used to.
Actually the importance of backlinks is going up. And notice that nofollow was here and backlinks score referring domains. There's the follow down here. Notice how that changed up. And that's important because there's still people who saying that nofollow backlinks don't matter and they're not going to help you.
But clearly, they're doing something significant. And don't worry about the numbers because this is I mean there's like Amazon and stuff in here too so these are all in overinflated numbers, just focus on what's going on here. All right. Do we have any questions so far? Pause, we'll take a drink.
Okay, no question yet, Good. Or is this for clarity? Alright, and then we get into the heading tags. I've taught you guys. I mean, since Kyle and I were doing Tuesday chats, I've taught the idea of using the headings as outline and now you want to get the entities in there, you're going to do this naturally anyway, for using the headings away that I've taught you.
And that's using those related searches and stuff, you ultimately when you use related searches as your headings, that's going to pull some entities in there, you're going to do this all by yourself, naturally. And the same with the title tags, you're going to do that naturally too. This is a little bit tricky now with the advent of the the machine learning messing with the title tag.
But typically, what I've seen in most markets is it's actually the h1 that they're using. So just check your market. If they're using the H1, just write your H1's like you would do your title tags now. And everything will work out just fine doing that. And you'll cover that this whole process during the course of that. Next is the last one in the top 10 is keywords in the body tag.
And this kind of goes on to a conversation that I was having with some members about the use of terms and term frequency and keyword density. Both of those things are essentially what's going on here. So it's keyword density and term frequency, the number of times it was used versus the percentage of times it was used. And that's driving the keywords in the body tag.
If you want to optimize for Term Frequency, you do keywords and body thing. So just doing the count. And you can actually play with this, if you wanted to get a little bit crazy and do some formulas inside the Cora reports and figure out the actual average keyword density inside of the body tags. And that makes things a little bit easier.
You can kind of see. If you don't want to do, let's say it says add a 1000 words, you don't want to do that. But you need your keyword density up to 5%, you're at 3%. You know that you can just replace a few words and drop in your keywords in there and change that without messing with the word count.
So let me get and then we see some more push onto backlinks, more entities stuff that kind of sticks in there. And then the keywords. The keywords here just remember in the Cora stuff, the keywords is all the variations. So if you're working for Phoenix SEO, SEO Phoenix, Phoenix and SEO, those are all variations and they want you to use that stuff more into that. Not specifically Phoenix SEO which would be the exact match, the search result in these reports.
Alright so that is the December trends. Fair and white like all of the markets put together. Do you have any questions yet? Okay, no questions.
Let's go on to the National. This is National only. There's some big brand, ecommerce in there, etc. Broad term, like cigars, for example. Those kind of ones, those are all would be what I consider national terms. We'll see that in the number. The number 5 factors in the national terms is backlinks.
So if you think you want to rank for a national term, on a larger scale, think super broad like cigars and you need to come with the backlink budget. That's all there is to it. I mean, the rest of the homepage stuff is interesting and cool. And even pushed down the number of entities used, which you see is typically the top number 1 page optimization thing, way down there.
And then the rest of this folk is all focused on backlinks. And it can't get any more clearer on that so when people say that backlinks are as important and Google's filtering turns out, or you don't need as many. They're wrong, especially if you're going after those bigger high level terms. And these are like if you're making this site, you want to do this site about survival.
Survival, that's a high level term. And it'd be a term that would be in this national trends keyword thing. And you're going to need backlinks to that. It's kind of stating the obvious people who've been in the industry for a while you guys probably like duh. But it needs to be said anyway that you should be looking at this and trying to go after some backlinks in a more progressive way. And looking at different backlinks opportunities, don't counting out backlinks.
I mean, I am still ranking web pages with GSA search engine ranker, SEO Auto pilots, money robot, we're using some Scrapebox, all those tools still work, you just have to be more conservative, more smarter about it in how you're doing with that stuff. So make sure that this is always part of your your plan.
And notice organic keywords, this is really really kind of important. And I say it's important because if you watch the content optimization video, what happens when you optimize that, let's say you're optimizing for one head term. So let's say we're optimizing for, we switch to writing instead of my mouse for cigars, right. And then as you're doing that you're going to pick best cigars as a header.
Best Maduros, best Cubans, best from Honduras, best from Dominican Republic. And you rank this page out, what is going to do is going to start ranking for all those other terms, but you optimized it for cigars, right. So that's what you chose. But you're ranking for all his other stuff now to you. And that's how you get this organic keyword stuff up.
By optimizing your content really well you'll take care of this, which will Ergo take care of this and this for you. And now you have to worry about getting the backlinks to drive that up. So that's how you tackle those four things. Okay, so this is national. Entities is the second most important thing across the board.
And to get into this here, summary text matches, search results, summary and length, that's the meta descriptions basically is kind of how that's showing up. And some variations, but at the end of the day, it's really entities and keywords and stuff for your on page, which will take care of if you have a nice content optimization plan.
All right. I got some questions that came in. What would be an example of HTML tag and A tag? for backlinks, that's the html tag. So you can do those, lists, you can do those. An ordered list you know that's the HTML tag. Bold piece, those are all HTML tags. And you're kind of wrapped up. So when you take care of one of these, you cover that one too.
Next one is from Bruno. The local national eecom and then combined, all those combined. That's answering previous question, what was the previous slide for? it was all just combined. The local and national combined, to be specific, the products is separate. Okay, any questions on the national trends, where you should be going? Scroll down a little bit, so you can read those while you're thinking.
Good, alright, let's get into local stuff. Local, if you're aint doing citations, all that other stuff for link building, it's good news. The links don't even come into factor in the local stuff until we get way down here. In 110, at that point, I mean, when you're messing with it. So that's good. Apologize, slower on the button, I knew it was coming in eventually.
Alright, so for local keywords in the script tags, I mean, that's really, if you're doing some JavaScript stuff, you put your keywords in there, or if you're doing schema that will pop in as keywords in the script tags. At the same time, if you're adding about in mentions inside of your schema, all that stuff will pop up in the script tags to you. So all those schema things I taught you in the SIA or what ranks, schema course that I did for all of you, that's where all that comes into.
So if there's any doubt at this point, this schema is important. I mean, that should be one more nail for you, if you are wondering if I should write manuals, schema versus letting my software like, you know, crappiest write your stuff for you. And then we get into the header tags, memory keywords, those are related.
So if you're doing a City Roofing, Roofing City, It is also variations, another keyword that you want to add into your heading tags and the same across board. H1s through H6's. I stick with H1234 and then you'll be okay. Unless they specifically the software says you should be doing an H6. But typically, I don't even know that many people that are using H6's. So just stop atH4's and you're going to be alright. Keywords and Div tags, you're gonna kind of do that on its own. Same with the paragraph tags, you'll kind of do that on its own.
So a lot of software, you know, WordPress is really heavy on the P tags, which is kind of what pops out over. So just think about when you're writing your content, you need to do these more paragraphs. And if you're doing like you're using Gutenberg and stuff, every one of those blocks creates a new P and I haven't checked, this is creating a new div at the same time. So but you know, just look at that and see if it's doing it, you're gonna get all that stuff naturally.
And then our good old friend, number of entities used is there at the same time. So when you optimize for this, you're gonna naturally optimize for this. So you don't have to specifically worry about that, right. So when you optimize for this, you're going to naturally optimize for this. And so you see that it just means Hey, put more entities into your content.
And now these were all interlinked, so you're not going to just do one and then it's not going to take care of the other ones. As you do one. It'll take care of the rest of the so you have entities in H3's and H4's. As you optimize for this one, this one then in this one, these two are going to get taken care of at the same time. And then more putting the variations inside of your content.
Make sure you're doing that more. There's not a lot of exact match stuff in the local. And I really I think that's just because you can kind of get away with optimizing for one or the other. So if you're in a New York City personal injury Attorney, you're gonna authorize for one or the other. And the trend is what your competition is doing.
If your competition is all optimizing for personal injury in New York City, then that's where you then optimize for exactly you compete for. But the keyword stuff will take care of it, because you can also write in the inverse in that phrase and be just as fine. So that's why I think the keywords take precedence over and specifically exact match search. So it's not saying don't do it, because keywords typically includes your exact match, just saying you're allowed to get a little bit away from just doing only your exact match, if that makes sense.
And clear this, we get down into, what do we see the backlinks stuff? So I'm not going to go that far down. We can see entities and H4 tags, variation density, it's really the amounts that you're using inside of your meta descriptions kind of I think without even necessarily needing to do that. But really, it's keywords and entities in the H tags and inside of your body so which is really really interesting.
And then this is best in top, that kind of stands out to you so look at your your search results if you get a lot of directories which after the Google Local update, a lot of directors actually came down and they were showing more real local businesses for a little bit. Check to see how that's going in and which one of those words to choose inside your search results that might give you the most bang for your buck.
I mean if you are the best, the best Phoenix, best New York City Personal Injury Attorney. Why not throw it in there and drop it in? That's going to give you some extra boost just because everyone else is throwing it in there kind of helps you out. Alright, any questions on local stuff?
Okay, no questions. I guess I'll move on. Finally, this is product. So we built this list from SIA members. And SIA members, picked the keyword set that we're going to use and I ran with it, there's actually like 110 keywords in there. The software kind of got stuck on me so once that gets all sorted out, we'll get all 100 and something in there but I wanted to show what they're going for in this product review stuff and I also did an article that I think you will find useful on seothisweek.com
This is a new project I'm working on. Look at this one here, the English only product review update. And it's kind of the background of why I think to them the product review stuff and what they're going with it so, if you're looking at it from this perspective, you can actually see that the product reviews terms, best whatever is most of these is like best RC car, best drone, best computer bounded air best that kind of stuff.
You can see it's going really heavy with backlinks and the reason is going really high backlinks is because they're pulling out a lot of the the affiliate sites and they're putting in those inside of the Featured Snippet thing. I'll show you real quick here when I'm talking about this earning, the throwing those into this Featured Snippet so they're taking your content you're an affiliate for Amazon, for example. And you're selling this cool pics and they're taking your content to publish this widget. The only place that are linking to you is actually right here and right here.
The highest CTR is going to be the pitcher. So you're like oh, I was on Coolpix. You're gonna click this you're gonna think the reason expectation is going to take you to this eve photos on our page. And that's not the case, what happens is you click that, and it takes you to the search result. And then that search result gives you directly to sellers.
In this case, it was Amazon was a big one. And then this one is even worse like you, it looks at the product review websites, and then it sorts this list based off of what the product reviews, translate, say, and then takes in, you can click this and it goes to the search result, it doesn't go to affiliate page anymore. And so that's kind of how they're going after your affiliate income.
Essentially via creating their own better CTR inside of their side of the search results. So let's go to best digital camera. When you see, the list has changed now from what I did that screenshot, this link goes to V blogging Pro, which is from here, this link goes to Forbes, this link goes to moms junction see that even change this a little bit.
And then this link goes to the search result. And that image has actually got the highest thing and then these are all ads from the sellers. And then you have the direct buy. And then some Amazon stuff in here. And there's no affiliate links inside of here for the most part like the e-photos Enos here, which is good. Then they have, let me check their links.
See if they have, buy links here, full products, details. Yeah, see, these guys aren't even. I mean if they're doing an affiliate thing. It's kind of weak. Yeah, they're probably monetizing with ads at this point, close ads. So these guys are doing a review site, but they're not doing an affiliate. Yep, I'm not seeing any affiliate links in here. So they got no affiliate relationship, and then they're using their ads now to make it.
So that's kind of what you're competing against. Inside of these, these product review thing. And that's consistent. The nature of these. These Featured Snippets is consistent across all those product review things. So let me check another one here. Best camera, popular digital cameras. Doesn't say where they got this data from. That goes to Google search. Google Search. It's not citing where they got that data from, they probably got it off for review sites.
Then we go in here, direct to the product person who's selling it. Those are all ads your eCommerce store and then the Amazon in the big stores and some gadget reviews at camera road travel. Let's see This is here. And there's an Amazon affiliate site so that's you know, there's it's way down there so if you really wanted to buy this camera and you went into the best and then you came here and you're like I gotta go to Amazon and stuff in the top three so your your little review sites got some work these got to be some backlinks stuff.
And so that's where this comes in, we can see organic backlinks and is primarily at your page is not your domain is backlinks to your page that you're going to need to go after if you're trying to rank for those product review pages anymore. Another piece of insight that I found is actually versus creating a product review site that does all kinds of products. I mean the narrow your scope down so if you're doing digital cameras, for example, you got to have a site about digital cameras and stick to that.
And that'll help you increase your chance of ranking following through from this product reviews thing. But for the most part, it's all backlinks, backlinks, backlinks backlinks, because you at this point are competing against not only that feature snippet but those big name brands.
And in order to pull it off. You have to rank above that featured snippet to get a real good chance of having any success. You need to be up here in the top 3 in order to do that, you're gonna have some backlinks because the competition on these websites is actually getting higher and higher. Like there's 10k referring domains, 105k referring domains, 5k free domains. I mean, so you bring your game.
There's 116, that's best buy. 19k, 45k so yeah, you got to bring your A game now if you want to mess around with product reviews as part of an affiliate marketing play. Let's see what else. We don't even get into on page stuff really until we get down here to number 16. And after, that's kind of where the homepage stuff kicks in. And see, entities and sentences.
Number of entities use is first and the reason I believe that this is coming at first for those product stuff is because the digital camera, this is an entity. Cameras, camera, cameras and entity. Tech raiders an entity and so when you messing around and you're looking at numbers of entities used. Tech radar, Nikon is entity, Fuji film, Sony, Olympus so that's kind of where those start comparing these things.
APS center battery that's an entity, we can look at this whole list together and pull it together and understand why the number of entities use would show up. If we wanted to you could pop up in our software which the extension isn't there yet, for whatever reasons not popping up.
I'd have to get that extension open. And I don't know if it's gonna let me do it. Let me see. I want to do this while you guys are watching. So it's no big deal to me. I don't remember turning this off. So it probably updated and when it updates for whatever reason, it just doesn't work inside me. Alright, so we get in here and we look at the entities used.
And when I increase this number, we'll get the entities from this software, read this page and it'll pull them up. Assuming that I didn't lose the API key and I can't do that on a live webinar. I hate these websites that are stuck in perpetual loading mode.
Yeah, it's gonna make me redo the API key, and I can't do that well, but you get the idea what I was trying to do. Going after, and I'm trying to pull all those entities out. And that's how you get after this number of entities use thing. So maybe it'll tell you add a whole lot of them but just think about it as the site you're competing with against our list or they have lists and they mentioned a different bunch of different brands and all that stuff. And that kind of inflates that number a little bit, and then the backlink stuff goes along.
Alright, so that's the end of the products. Are there any questions about what we talked about today? I will wait. I'll bring up the shared data again as I close it.
Remember the shared data, all the 1000s that Ted had, you can see the difference. Looking at this list versus what we just went after. There's number of entities use that was consistent across the board. And then just the different backlinking thing.
I mean, everyone is using Ahrefs versus SEMRush because API is just cheaper anyway. Number of factors used is up there pretty good. Term frequency, memory frequency, the counts, how many counts of that term are you using and this is all the variations inside of there and stuff. So we're gonna do some testing on that coming up for SIA, testing term frequency versus Term Frequency IDF versus keyword density and see how that's playing along in the machine learning age.
Number of keywords in HTML tags you seen that popped up told you how to take care of that H2 tag is an HTML tag. A body tag is an HTML tag, div tag is an HTML tags. When you take care of all these you're gonna take care of that by itself. And then some more backlink stuff could pop it in here, etc. So this is probably the two cheaper Ahrefs and Dom detailer in the software for that.
Alright, so let's go to questions. Why do you know nofollow backlinks count more? That's a great question Victoria. And it's naturally we're we can get nofollow backlinks a lot easier. There's a lot of platforms just automatically do nofollow. As a matter of fact, WordPress is even kind of jumping on that bandwagon. So if you tell a page open up inside of WordPress in a new tab, it'll set no refer nofollow automatically.
So as that trend continues to go over nofollow, you see the value ergo inside of these tools saying hey, get some more nofollow backlink. So that's one reason and two, some misinformation going on out there that nofollow backlinks don't pass up any link juice. And they actually do, tested it in SIA, we have tests. And so people were telling other people not build them. And the real link builders and the people who have actually tested it and members of SIA No, that's not the case.
So you can actually go ahead and pump out and build nofollow backlinks just fine. And three is I think there's really kind of an explosion right now with AI and mass page sites and the markets and stuff like that. And people are scraping other people's websites and then building junk websites in an effort to do. I don't know what. See those junk websites ranking very much anymore. But they link out to sometimes they link out to sources of where they got that content from. And that creates nofollow backlinks.
So that also creates an exponential increase in the correlation between nofollow backlinks but the short version is start to create more backlinks and look at your backlinks. And don't discount the nofollow stuff. Like the figures and the talking heads say where you should. I mean, maintain it and keep it going on your own.
See Bruno, where can we download a copy of the ranking. You can't. If you want a run for Cora of your own so you can see the latest and greatest on the shared data. I can give you one of those, just understand that. I mean, this shared data table has changed in three days or two days.
We did the SEO Fight Club episode Tuesday. I think it was Tuesday morning and it's changed since Tuesday. So me publishing these on two pages is actually kind of redundant. I will share the HTML files inside of the Slack and you can download the HTML files for yourself to look at them and just understand that if you're going to make actionable decisions based off of correlations and trends, charts like this, you need a copy of Cora and you need to be doing this exact process yourself at least once a month, especially if you're doing it on a lot of client's site because this changes significantly from month to month and update the update and so.
Like I said I ran 200 keywords and it took four days to run 200 keywords in that software so. Ted streamlining that whole thing a little bit better. But, I mean, there's some things that are missing that I would like to see, like, if I run December 27, which is my locals and I want to compare this chart against the January 27th run, I can't do that unless I do side by side and manually look at things. And it's just too much work. But once that gets all figured out, and in progress, we'll start doing is sharing this data. I can give you these files, that's fine.
But, again, understand that your markets and your rules are going to be different. That's kind of part of the reason I want to show you these. I mean, I'm giving you three different markets. All the talking heads that are out there saying, Hey, this is what changed. I'm showing you in three different market centers that what they say change is not consistent, you can't look at that and say, Oh, that's what the change for everything and then update all of your stuff.
Based off that one single thing, you need to look at it in the more granular thing and even get more granular than when I got here. Like if I shouldn't have done my other market. I get two other markets, and one of those the SEO space and the other ones drug rehab and looked at those and been able to even get even more granular with this and you would have been able to see.
I mean, if I haven't struck at home yet, I mean, you have the overall value of search factors for all those keywords, all those markets. And then you look at the markets here. And just be aware that I also running ahrefs and ahrefs should never shut up in any of my reports. But I have the address API turned on and that's different. And then if you go from just in the national trends, taking out all the local stuff, that's different. And if you go for from local versus the combined.
That gets different TC. I can't drive home enough that you can see the patterns, number of entities and important for example but the purpose of SIA, the purpose of this exercise is to say look, look closer at your markets and see what's changed. But look specifically at your markets, look specifically at your keywords and figure that out a little bit better for where you're going.
If you're a niche down agency, this process is crazy easy. I mean if you're in New York and you have nothing but lawyers in New York this is like gold for you. You run the setup every quarter and you can change your templates, change your workflows a little bit to adapt to what the algorithm is doing and your in like flip. But if you're like me, where you're in a whole bunch of different markets this process takes a little bit more time to do okay. I know I went down the rant there but I had to say it.
You guys has some of these keywords? Let me show you. Here's the locals. Appliance repair, drug rehab number, Electrical, Oklahoma City, Fence repair, Baltimore handyman services etc. Candle making, casino, cellulite remedies, changing bad habits, chef's knives, really broad right? Cigars, DIY homemade dog food, that kind of stuff. And let me go ahead and put this into these files into Slack for you all.
Products: best mechanical keyboard, best laptop uner $400, Best noise cancelling, best portable swim platform, you know, that means. Best turntable under $500. And here, locals already gave you that list. See that here. And those are all HTML files, you just download them and open your browser. Okay, any other questions?
From Robert, I get what you're saying about being more granular. I think so many SEOs still think there is an algorithm. They don't understand that there's many algorithms to their niches. It could be said, while there are tons of mini algorithms built inside of the main search algorithm, as we all know, the core right.
But the rules and how that algorithm applies to specific searches is different. So I think that's even more key in understanding that there's more algorithms. Swim platform is my product shows that number one for me, awesome. Good job Goey, killing it. I think that's it.
I want you guys to remember, January 3rd, the AMA. I'm thinking about offering this kind of consulting prices for SIA. I mean, I was gonna do them for free. But people don't really value free like Cora reports, we give them away for free for members for SIA, not one person has asked me for a Cora report from SIA. I've given them away in other groups but not in SIA, for whatever reason.
Maybe you guys are all smart, and you have Cora, so works out. But I do consulting, about $500 an hour, it's actually $2,000 a month for my consulting clients. And they get me for an hour, once a week, thinking about offering making that available to SIA members, and this kind of price, probably like 50 bucks for an hour. Just to get you, you know, financially invested in being there for that hour, we'll see what the price works out to be, but that'll be good. And then we're gonna do the AMA's for everybody.
The difference between the two is if you just don't want to bring your business, but to an AMA, where there's a bunch of people showing up, you can schedule the hour time, and that'll help you out a lot better. So once I get a calendar, set up on digitaleer.com that's my agency site. I already have the stupid software there. And I already have the calendar introduction, but I am taking on another big project.
So once I have my hours identified, I'm going to kick that off, and that'll probably able to schedule that probably January 3rd, when we do that first AMA, I'll actually turn that calendar on too so give me a goal in my head to meet that. And that'll work out for everyone. Because there's a lot of people who do want some one on one time just because not necessarily because I think I'm the greatest, but they just don't want to share their website and their projects across the interwebs.
And I can understand, respect that. Having been a victim of SEO jackoff myself many times. So we'll keep it at that. Test results will be back January. I think everything's kind of slowed down here as well. I think this update stuff is slow down. As a matter of fact, I get a whole new theory on updates, if you want to hear it. We got about four minutes left. We value your time.
So what I think is happening is the Google nerds, they publish an update, right? So they write this update, and then they publish it and it goes to the data centers. And then from there, the algorithm is updated. The core algorithm is updated and users you know, Victoria's she's the skinny, so this works out. Hold on let me give her some hair.
Victoria does some searches in New York and as she does those searches that algorithm update is propagated through those search results. And it's not just Victoria, but all of us are doing it. So I'm there. Roberts there, I want to give myself a little bit of hair, Robert doesn't get any hair because I know he's bald. And so, as that's going out, and as we're doing those searches, that update is propagated to the search results.
So the new changes from the data center are applied to the search terms. Okay. And this takes some time, a week or two based off of the active search volume, how many people are searching? How long does it take to all that stuff to get propagated through the different search terms, and then the super nerds over Google are looking at it, and then they make changes, fixes. And because they see this result, and they're like, oh, it's broke.
And so they make changes, and then this processes kind of loop the loop through there, again, and that's why we're seeing updates that supposedly take a month or two months, because it's that process of pushing the update, fixing the update and letting it all propagate and go through there can take some time. And I think that's why the SEO weather reports are doing all this stuff.
When in reality, the updates are out, it's done it just needs to be provocated, we need to see the results and then okay, we're happy with it. And that's when they say the algorithm rollout is complete. That's when they're all, it's all done. So sometimes that process will take a week, sometimes the process take a couple of months, sometimes they don't just take a month and this is including HTML changes to the search results because I think is messing with those weather reporting tools and kind of skewing the fact that there's an update or not.
So maybe the search results aren't changing all that whole bunch but the rank trackers are jacked up because they changed something in the HTML a little bit to screwed up the way the rank trackers. Trackers see the search results. And that Ergo is driving the weather's report stuff to you. So that's how I think everything's happening and why think keeping track of what's going on before and after.
Primarily after and seeing what changed on your own and having your own little system to do that. Combined with the stuff from the core shared data and the combined stuff that I showed you here and your own things and you'll be able to make much clearer SEO decisions and much long term. A quarter is typically long term for me. Plans for your SEO strategies. Cool. exactly one hour.
Alright, so thank you all guys for showing up. Remember, the AMA is January 3rd. Dori and I and the team actually have some meetings, we're going to add some new exciting stuff to SIA for 2022 and looking forward to the New Year. So happy New Year early. See you in Skype and Slack. Bye everybody.