For this week’s webinar, Clint discussed three tests that we have for this week. He discussed part two of the test regarding if keywords in LI tags in Navigation is a stronger factor that keywords in LI tags in the body. He also discussed different link packages and which of them won our tests, and the power of links within an unordered html code.
Aside from the tests, this was a whooping content filled webinar as he answered some questions that came in from other members and he mentioned some tests requested by other members. He also did a site review of youngandtheinvested.com and made some recommendations on aspects to check and change.
Tests this week
Test 391: Testing Different Link Packages
Test 392: The Power of Links Within An Unordered HTML Code
Test 393: Are Keywords in LI Tags in Navigation a Stronger Factor than Keywords in LI Tags in the Body (Part2)?
January 17, 2020 Weekly Dossier
Transcription Below:
All righty! All righty! All right. Good morning, everyone. Welcome to SIA weekly roll-up. This is week – January 17th, week 2. Ha! I'm used to saying episodes. I may have to start giving ~ these episodes. So, this week we have – like always, we have three tests, some new test requests, Q&A and then the site reviews.
Found the website randomly so that's going to be interesting – your money or your life site, which is cool, instead of a local site like we normally do. I want to give a caveat. I have a cold. You can't tell from my voice. My wife got me sick. So, naturally, I'm dying. The end is near. But I have my honey and some tea, some cold beers and some water but if I accidentally cough and you hear because I don't get to the mute button, I apologize in advance.
So, let's get on with the test. They're actually pretty cool. Test 391 is link packages compared. I know a lot of people don't want them to do that. Test 392 is the power of a link from an unordered list. So, if you're thinking this is an unordered list and then the test number 393: are keywords and li tags in the navigation a strong factor? That's a version or second iteration of that test so we'll take a look at that.
Also, I wanted to visit the tests that Bill talked about yesterday. Just give you a last roll up out of it and a different look at how the indexing went. So, I ran this test for Bill as he discussed the other day. He did -- he wanted to see if Google would just index them, like if you build it they will ~ and in theory was they just bought the domains, Google's going to look and see if their sites on them now. The ~ was false because, like you said, we waited like nine days. Not on purpose, we just got busy so we waited in nine days and they never indexed it.
The next thing we did was the Google mobile index, mobile testing tool and I don't know if you all remember or not but that used to be actually a fairly decent method to get pages indexed because the bot would crawl and see the stuff and then somewhere along the line it would check to see if that page that got crawled and the indexing tools actually indexed and if it wasn't it will put it in. Naturally, people figure that out, build software and stuff from then that method got fried out which we verified because once we sent it to the mobile indexing tool again nothing got indexed.
Then, we did search console. We just put them into search console and we submitted what are, for lack of better terms, our indexed pages. So, it was a page with URLs to all of these pages on it. Typically, that was the recommended method for indexing test pages because you don't want to build backlinks to them. You don't want to build backlinks to your testing pages.
So, outside of having that index page which you can kill later if you're really worried about it – in this case, we didn't. So, we submitted that and those index pages all indexed within a minute. I think Bill did it. He did that part. He tested the search console part and he looked and the index page were indexed within a minute. However, Google didn't crawl the rest of the URLs.
So, if I had... I get another one of these. Let me open up another one to give you a little bit more perspective and different... This is 3.5 hours after he submitted it to the Google Search Console and you see 28%, 40%, 40%. This is .xyz, this is .club, this is .online and everything else was at zero. So, this is just submitting to search console three and a half hours later.
What we had to do is I got access to the SEO AP guys new indexing tool and it actually did pretty good. This is the first run right here. Make sure... This is the first run. I ran it – they ran it three times because there was an error in it but this is just the first run. The indexing from there. So, if you look at where it was and then the indexing tool we got it up to 15, in this case, 76% which is awesome.
Then, I checked again later in the day and then we got those averages. So, .xyz, .club, .online and those two are, I think, it's .net and .org these two right here. This one is .co.uk, it says 0%. I think the tool is having a problem with .co.uk because when you actually build this leaderboard it has pages indexed.
That maybe a consideration if we're thinking about building your own testing tool is looking at the different TLDs and making sure that the tool can actually read it. I think what's throwing it off is it's a .co and then .uk versus just the .co. So, yeah, this is just the .co. It doesn't have any problem with it but when you add the .uk it does.
Just a coding consideration. Good thing for you I've mentioned it. Then, if you want to do testing there's... This is Ted's testing tool. So, if you're using that and ~ to buy those domains. Finally, this morning I actually checked it again and just wanted to see how everything is doing. It was pretty good.
What can we learn from this one is that if you build it it doesn't mean anything and no one will come. So, you have to do something to index your websites. At the end of the day, no matter which domain, TLD you use that's the way it's got to be. We also know that .com -- well, it's the favorite of everybody and probably the industry standard and I guess we can say it is, it indexed at 52%.
Certainly not the lowest but 52% is half of your website. If you think about it that way and then you're ~ maybe your about page and that's not good enough. I don't think, in my opinion. So, I would really start looking at some of these other TLDs and say, "Hey, it's time to embrace those." Obviously, some are more expensive than others. Kind of just ~ sets into you when those new ones come up and the companies that own them have to buy the TLD and then they get to figure out how to make a return on their investment as quickly as possible.
So, you pay anywhere from the standard $15 all the way to $800. I think there is one that we wanted to test that was like 800 something dollars. Originally, we were going to get it for free but I don't know what happened with that. This is the set that we got. But I would recommend you to go through and test these out again. If you have the testing tool let me know and I'll send you the specifications and you can buy some different TLD and just run multiple tests and see what... That'd be pretty cool.
I would have liked to actually run some other tests on these domains. Maybe do some verification on our on page tests and stuff with this and see if that indexing remains consistent, like use a three, five, six – these two and these two and use those in my normal tests just to see if that indexing rate stays consistent across the board. If it's consistent then we're on to something.
This test also couples with one that Dori did and she tested some other TLDs. She mentioned in private that .guide worked really well too. So, that's another one that you could probably add to your lists to check out. Here's this all the specifications right here. Again, you can reach out to me. I'll figure out a way so we can start putting these in the PDFs too so you'd have access to that so you just copy/paste the specifications in a tool and run while...so, that's that.
Do you guys have any questions on it?
Sorry if I was absent. What was the test tool? It's a Ted Kubaitis' test tool. I shared the link in the Slack. Reach out to me in Slack, Jesper, and I'll give you the link again. It's free and there's like four videos that show how to use it that's really easy. I think the hardest, most convoluted part is just figuring out the specifications and how that goes but what you got a handle on that it's good.
Also, if you want to do testing but don't want to learn this stuff right off the bat and maybe wait out a little bit and Dori is creating a testing tool as well. We're looking – she's looking at different ways to pull off this, the testing concept but making it easier so that more people can test things and more people can verify the tests that we do. So, hopefully that all worked out.
Then, Meredith says she's old so she'll always buy a .com because that's what old people do. They don't change. Yep, that's about all she said.
So, let's get into the regular test. This one is from Boryslav and Simon White. This is testing different link packages and looking to see which link package outperforms the others. As you can see they selected a pretty decent set.
Typically, I don't buy links off a legiit.com but there are providers over there and there are people that run agencies and/or are business owners and just they gotta find something in order to pull this off. They outsourced it. So legiit.com is it's legit place to actually go. Everyone ~ on Fiverr too but there are some providers over there, etc. You just have to be careful and figure out and test etc. So, that's why this is good.
They also checked/tested the ~ rank. I've actually seen some of their links. They are pretty interesting. My Mastermind, we pulled out a lot of links from there, their set and are learning from what they do and their footprints and stuff. So, it's a decent service over there. There's some junk in there but all in all I don't think it's that horrible. Then, the SEO Full Monthly Premium edition run. I haven't used ~ forever and based off of these test results I don't think I'm going to start again.
This is the September 9th result that he got, checking the brand new foundation package and once you get the PDF you'll be able to see here, the brand-new foundation package. That one out and test one and then PBN links, PBN links, PBN links. Take note of that. Everyone says they don't work but consistently and all his data pulls PBN links are there.
So, either they don't work like the whitehat crowd says... and obviously we're going to have to give hats here, or they do work and the whitehat crowd doesn't want you to use them because they're afraid of them and they don't know how to apply them which I think is more on that line and how PBNs are built. If you have the SIA network and using that network inside of your tool box on the SIA website those...
Dori has admitted that if someone doesn't manual review it's going to look like a PBN but you can do the other way where you can have – let's say, you have a network of 15 or 20 sites and you're a niche down agency while there's 15, 20 links from your "PBN" right off the bat and you can build those all day long, make a money sites or build some news sites etc. And those will all be classified as PBN. You own them all. You use them for link building but there are also money sites are making you some money to you. So, there's different ways to look at that whole PBN argument.
What I found was fun is SEO AutoPilot actually won test #3 and then you get into the September 14th results and a one, two and three, these brand-new foundation package are actually stuck around pretty good which is a good sign. That means that those are probably decently fleshed out links and then there you got a PBNs. They're still there.
So, you check them again, PBN still there. PBNs and PBNs. The SEO AutoPilot kind of ~ this period on 25th and then it goes back and locks again in September and then SEO AutoPilot's still there, PBNs are still there. PBNs are still there. Money robot is in here on this last one and in that branded foundation package.
I was looking at this test and saying, "Hey, I want to pick some methods to use." I would definitely hit PBN. So, I would definitely hit SEO AutoPilot. I actually legit used both of those. Money robot, probably not so much eventhough 1) I think I would use that for – well, I tell you for a fact that I only use it to do embeds and stuff. I've never pointed it at a money site just because the sites in there actually the creators of PBN domain. Eventually, it's going to get picked up.
Then, Press Releases. So, I think it's a good set. I would probably... If you're just starting out with a new website look at these – it is branded foundation package and see what that's all about. It seems to be sticking around in all the tests and you can also boost that up and keep it there more permanently. If you boost -- my guess is this brand-new foundation package is probably like a YouTube, Facebook thing. Those level of sites.
Then, if you send some decent links to those maybe in some SEO AutoPilot in PBNs those are probably went out at the at the end of the day which is really what you want because if you're doing a brand search for your business you want your website and then your Facebook and then your Twitter and then your Yelp and all that stuff all ranking for your brand name. So, those are really good.
It's really cool SEO AP one. That's awesome. I'm getting ready to fire up some ten tests for SEO AP. Hunter's going to be mad at me I'm going to use all his testing domains here pretty soon.
Test 392. Actually, before I go on, got any other questions about that test? I closed that early before I asked, I apologize. No questions, alright.
Test 392: The power of links within an unordered code. As I pointed out, this is an unordered list. Essentially, you get the dot of fun then you can put it in there like the link in there like this or like this and they set this test up where one got the unordered list and then they reversed it where everyone got the unordered list except for one site. They test it in both variations and then what happened was – this is the unordered list and this is without.
It's pretty interesting that, that would actually be a factor and it leads you down the road of what are the tags in html that will do something like this. But I'm looking forward to applying this in the real world. One way you can do that is if you have a Related Posts plugin or something like that maybe get rid of that and then do unordered lists to your supporting pages. I wonder if I have a white board on this thing. Do we have a white board here? Pointer pen, highlighter? Pen. Let's do this. So, you have your money page and then your supporting pages.
Regardless of how you build a silo, personally, I interlink all of these. What if you had on your money page - blah talking about it and then your unordered list on all of these make that a little bit better. So, now I'm leveraging this information that we know about unordered lists. I have the links and this is my silo. It's built out. All these pages are obviously interlinked. If this translate over into a real-world test that actually be a lot better than just having related posts and your naked URLs or your naked links with anchor text.
This is really easy to implement. You guys probably have a silo or two, a smaller one. Test it out, switch it over real quick and see what is going to do. I have one on the Bellevue SEO test page on digitaleer.com that I ranked with just the silo like this. I think I'll switch those over and see what happens. That'd be pretty cool and I recommend that you do this thing. So, that's how you can leverage them.
Jesper asks, what page got the ranking boost? And it was the page with this. So the page with this is... Let me see here. This is the link with the unordered list and this is without. He said, in the write up here, that this one bounced around a little bit but this one dropped. Like, it went to the bottom and stayed at the bottom. I think, the other consideration you have to look at is maybe keyword density played a part on it.
You're adding words a little bit shorter when you're doing this and this may count in the keyword density scene. So, one, two, three, four words – maybe if they added four more words to each to this page to counteract the keyword density but I don't see that. If it's the same URL and the same URL structure I don't see how it could have been affected but that's playing devil's advocate on our own test.
I think it's pretty cool test and it's easy thing to do so why not. At the end of the day, all you are just doing is doing bullets and people like reading bullets. So, if you put all your links inside of bullets then maybe you'll actually see some increase CTR from within, to use your ~ of your own sites. That's awesome. I'll definitely implement that one.
Alright, test 393. Again, any questions? Jesper's test idea: links in bold and italic. That is a good one. Let me write that, links in bold and italic. I think we did that one but I'll check.
I'm in the mastermind and in the mastermind we got some stupid smart people in there, way smarter than me that tells you the level and the value of having a mastermind but there's a whole bunch of other html tags that you can use and leverage and I want to fire off some tests with those. I just got to figure out the testing tool a little bit more so that I can apply the html tags inside of there and make sure that it recognizes us.
That's going to be I think it's going to be awesome when we start getting into some schema stuff and some entity stuff and applying it, mixing that with the html tags that are there. It's going to be cool. All right. Meredith added, you can have bold and italic interlinks, outbound links and then that'd be three different variations in that test. It'll be interesting to see how that would wash out. Let's talk to Hunter about that, see how we can arrange that.
OK. Are keywords in li tags and navigation a stronger factor than keywords in li tags in the body and this is based off of seeing the li tags. Control pages were set up, drop to the bottom which is pretty much definitive. I think that matched the other test here based off a memory if the li tags were not in the nav and it really didn't help you as a ranking factor, which is interesting that it correlates. But I will say, because the way Cora runs is not really saying li tags in the nav versus out.
Unless, he added that factor and I haven't seen it but I think he just says li tag. Now, that comes into the point where you got to go into the top ten of your competition and say and look at where that apply. It's kind of safe to say that unordered list is not really going to do you any good in this single test environment. Playing devil's advocate to our test though if you're using an unordered list like this -- one two, three, four, five for example, now you have features snippet opportunities depending on the terms that you're going after.
Don't take this as a "I don't want to use lists inside of my content" at all. That is not what this is saying, I think. But if you are looking at it in a single test environment it's clear that the navigation one versus this... and it's li tags which is interesting as an ordered list and then li is here. I'd have to look at that in html. I haven't actually looked that closely to see.
This would be interesting to see if that's actually set up that way and does it make a difference that it's not. It's a list, right? It's an unordered list because it's using the bullets versus li tags and maybe we're violating the html rules of the use of li tags if a list should be ordered 1, 2, 3 versus bullets. That would be pretty cool. Something to look at too. Always questions with these tests which is the point, get you asking more questions and thinking this stuff out. I'm playing devil's advocate a little bit with our own stuff. So, very interesting. Any questions on tests 393? I know we beat that one prior to deadhorse at this point.
Can I go back? I don't know. I don't know if it's open. I was asked to really explain this one a little bit. Let me close this, get out of the way. Let me know. I'm getting closer to the end. The end is near.
The test is an ordered URL which is this code line right here. That's an unordered list versus this which is the test. We just look at that. That's a list, right? So, typically, unordered lists result in this bullet point mark right here. The idea is if I'm using this code inside of my content, is it a ranking factor versus not having it right here? So, just putting the URL inside of the page so blah here's my hero.
So, that's what they were testing and the results is that the one with the bullet point, the unordered list tag right there was the one that actually ranked and this one was just in there in the page. There was no list whatsoever associated with it. This one dropped immediately and stayed there and this one bounced up and down a little bit, according to his reports, but they went up, came down a little bit and then went up, came down a little bit and then stayed there which is typical in the eyes of a test.
This test is actually really good one to add to leaderboard. So, you have your title tag, your h1s, all of the things and see where this stacks up against the rest of those on-page elements and whether or not you're wasting your time. I am going to guess that if I set up my pages, some money page, money page, money page, unordered list, unordered list.
This is my link to my silos and I said that wrong. This would be on a silo page. I don't link back to my silo pages like Kyle Roof does. But this is a silo page and all my other silo pages are here. That these would actually get more click through because they're in bullets now and people look for bullets. They want to read fast and stuff so is it relevant to them etc. So, if you're building your silos out right you should probably get a lot more CTR, which in theory, if you're on the side of user metrics that improve rankings that would actually help out the silo more powerful.
So, for the question: So, a bullet in front of the link? Correct. Is a positive ranking factor? Correct. It ranked the page it was linking to.
Why do you think Google favors a bullet? I don't know. I have no idea. I think maybe just because it's some ~ to tell you the truth. Who knows why they would look at that. I think also there's some other html tags that emphasize terms, etc. And when you're looking at it from a developer's perspective you're going to put your bullets inside to emphasize those points. So, maybe that's coded into the algorithm that bullets are emphasis thus more relevant than just having you inside of the text.
Another example of emphasis is the em tag. That's emphasis strong. So, strong is another example of an emphasis tag. There's a few other ones inside of html - the standard language. I'll be piecing ~ some of those theory and seeing if they benefits. There is a SIA test this year that shows this is more -- this is the new standard. So, strong versus bold. Bold still exists.
An emphasis still exist but strong is really the industry standard now, the coding standard. So, I think if you're using WordPress right now, that defaults to strong so you want to have your keywords in bold. But beyond that i... That's the only reason I would think that it would result in higher rankings, by just having that there.
Dori mentioned that it's linking to the page. That's not how this test is written up. If that's the case that needs to be a little bit more clear. She's saying that this is linking to and this is linking to these pages but the way this is written up it says all pages except one receive links inside the unordered list. So, in this case, all pages but this one receive links inside the unordered list and then all pages but this one did not.
They just got the links inside of there. If that's the case good test is written incorrectly. So, that might be something to look at too. But if it was like word of that linked out to and they are all linking out to the same page or whatever and they just have that URL.
Obviously, I can't see the testing pages. I can't verify that but if that's the case this test is written incorrectly based off of the data that Dori gave me, in case you wanted a monkey wrench to throw into the issue.
Test Requests
New test requests. In the age of POP and Cora, does it make sense allowing comments on blog posts? As SIA test showed comments are good but at the same time comments mess up POP and Cora reports, specifically when not ranked yet. What you're dealing with is actually a keyword density issue and as you... but you're hoping that the comments will counteract the keyword density issue with the user engagement stuff.
Really, it's hard to the test with comments versus without because you're also at that point testing keyword engagement. I would tell you, as a user, both of those tools and several others I would not revisit the POP and Cora unless I got a significant drop. Like, I was ranking #3 and then all of a sudden I was ranking 50. Then, I would think about, "Oh, maybe my comments did something.
But more than likely you would see a steady slow drop if anything and really those comments are actually going to be right on par with the content. Asking questions about the content, dropping similar keywords and creating user engagement metrics. They are probably outweigh the keyword density issue. I would say if you are constantly getting steady comments that are good comments, ~ someone's spam listing, leave them on. They're not hurting.
Do the POP and Cora optimization before you start doing promotion stuff anyway because that'll get you locked into where you're going to be for your on-page level work and then the comment stuff will eventually carry those out. Again, I think that's a little bit hard to test because you're doing keyword density at the same time.
At the end of the day, does a page that is right on and optimized good and the keyword density is right will it be outranked by one with a whole bunch of comments on it. That's pretty tough because are they good comments? Are they bad comments? Do you have linking turn on? Are the comments on topic or they're just random comments. That would be a tough one.
On that keyword density topic, Jesper asks, what's the current status of keyword density? What's the optimal keyword density for a given keyword? There isn't one. I did a test – sorry, Ted did a test where he tested all the keyword densities from 10% all the way to 90% and the one that was 90% has been leading consistently. I did a double down and did a two test side by side with each other and 90% won.
To answer your question is it depends on a keyword, the keyword and what Google is looking for and what the standard of the keyword density is currently. If you follow the old Kyle Roof stuff, that 1.5 deviation. You don't want to get crazy with it but you can be 1.5 over. You can go with that. I typically just worry about matching the variations and stuff inside of what Cora is telling me versus looking at the other stuff.
That being said, I'm also starting into the keyword density test and I fully expect to get the same results that Ted did which is there is no definitive. This is SIA. You need to figure out by looking at your competition and then determining where you should be. So, I know that was probably as helpful as a heart attack.
Another test. Do a non-Google map embed to see if it'll boost rankings like the Google map did. That'll be a string like a Bing map or mapquest. I'd look and see some other different map platforms but I'm pretty sure that's on the board already to get tested.
Does just having a link to the Google map boost rankings? The idea behind this is you can – like, if you have Page Speed, for example. Page speed concerns Google map, adds a bunch of API ~ and kind of slows down a little bit but it definitely gives you better testing. So, I will look at -- the idea is having an image of the map and then a link to the map. So, that would be interesting test to see. I'd also test it without the image.
Then, have we done any test with anchor text and internal links? This one's a good one. The anchor text tool that I have made I just gave the new version of the code to Dori to test to make sure it's working right but I have long said that if on-page and off-page factors different by keyword, which Cora and all the other testing tools pretty much showed us, why are we following the same -- your exact match should be 1%, you should have a whole bunch of variance, and also your URLs, and why should that always be the same across everything. There's an anchor text test there. How do you determine what the right anchor text ratio should be.
Then, the other one is internal links. Does anchor text matter? I have always done and I have always told everyone and I've always done 100% exact match in the internal links. That is the page on my site that I want ranking for this. Why in the world would I vary it up and the only reason that I would do it is, let's say, I have an SEO page and I've also optimized it for PPC management and web design. Then, I can apply those other two internal anchor texts to the page.
This question has actually led to a lot of other questions more for Dori than for me because she's got this like astounding level of curiosity. So, I got her to fall in love with SiteBulb and their reports and she's been like ankle deep and data and Meredith and bunch of other members been running SiteBulb report for to see consistent patterns.
We can try to put this anchor text, internal links anchor text concept of over optimization to bed one way or the other. I've done up to like a thousand pages – like, I've had big sites that are – and multiple, like a thousands of pages talk about the topic. I have linked all of those with the exact match and gotten positive ranking results across the board versus other people who say that if they had too many exact match they had a ranking decrease. So, it would be nice to actually put that to bed and say here's the new – here's the law, here's the standard. Now, compare that to what you're doing on the rest of it. I think you'd be all right.
Q&A
Let's see. Questions and answers. We're moving right along. That's kind of slow. I don't know if we get to the site audit. I want to... We'll see. You guys can vote at the end.
What is the best way to check if a page is indexed in Google or not? Let's see. Digitaleer.com, for example. When everyone goes, "Oh, this is my indexing count." But is not. A site:domain has not been good for quite some time as a way to check indexing. You can see that pages are indexed. You can even check for some things like keywords.
Let's go site:digitaleer.com tucson SEO, for example, and look to see if there's some random pages indexed. Like the uploads here. This is indexed because I have that optimized for Tucson SEO. It's image optimization. This should index back. See, that's bad. Why is it indexing that page? I don't know. We'll figure it out. Let's see. This should go to the image. So, that's pretty interesting. But that's typically like the only use for that. When I'm looking for keyword cannibalization...
What's another one I can try here? I think I have Yuma SEO. There's no keyword cannibalization but if I do SEO this week the page I want ranking is number one. I'm looking for like a bad example. Like this page. Yep, they all should rank for SEO this week. But that's really like how I check for cannibalization, not for indexing.
If you want to check for indexing you got to do something like – let me get a new one because I didn't submit this one to Google. This is the best way. Search for URL. There it is. It's indexed. So, that's the best and most consistent way. You can go into search console and if our indexing test has not proven anything to anyone it told us that 28 pages on each one of those domains were indexed when we only saw like 0s and 24s and 40s.
So, search console is big fat liar. You got to do it this way and if you're looking at tens of thousands of pages then you have to be smart about how you're going to check and which ones you want to check and which ones you really care about. So, that is how you check for indexing in the most accurate way. That's outright.
Let's see. Say, I have a huge guide to "best dog collars" at #3 for main term and that's also ranking for "best husky dog collars" by chance. Then, if I find that "best husky dog collars" is a separate keyword in its own right (i.e a parent topic) he's probably making a lot of money in its own right, would it be wise to create a separate post with that title as a supporting article to the main one? And I would say yes and you're getting into a silo thing, if you think about it.
So, "best dog collars", "best husky dog collars". So, you're bringing that down and narrowing the focus. You're also giving increase in your CTR and probably your sales on the page because you're getting more niched down. I would be a little bit hesitant to go into Malinois, Rottweilers, Labradors, etc. You might get in trouble at that point but I think doing this is certainly not going to hurt it and if there is no optimization on this page for this term you're not going to deal with a keyword cannibalization thing.
The other way you can look at it is no, i don't want to make this new page. This page here converts really well so I'm going to send some links with anchor text with this to this page here and boost up the ranking of this page for this term using anchor text versus creating a whole new page. So, there's really just two options there. Just depends on the amount of work and how good you are at link building. You can pull that off.
So, the easy answer would be create a new piece, put some new collars on there specifically for huskies that you like and then rank that page. But the fast answer is just build some anchor text to that page with that keyword and you pull it off.
Let's see. I have a doubt about pruning of my content. I have pages that are not bringing any traffic and they are not money pages. However, I know that when you want to rank for many pages, you need to write supporting articles, even if they are not targeting keywords, just to give context to the money page.
Can I use those pages and supporting articles? And if I publish too many supporting articles, can this negatively impact the crawler? This one, the answer is yes and no. It really how you set up the interlinking and how you interlink these supporting articles. If you did it the way I did it the crawler is never going to have any problem. It will always have somewhere to go and it won't get stuck. But if you mess it up or if you're, let's say, building that standard silo like this – so, you have your money page, there's your standard silo and this one links to this one, this one links to this one and this one dies for whatever reason.
Now, that crawler is stuck here and it never gets up to the rest of your silo. That could be – or you put the wrong link in there, you put a broken link or something that's when you can get into crawler issues. That's why that's a yes or no.
Can I use those supporting pages as articles? Yes, repurpose if it's not making – if it doesn't have any traffic and it doesn't have any backlinks either delete it or repurpose it and if you're switching those over to supporting articles it's a great idea. So, I recommend you did. You need to write supporting articles even if they're not targeting keywords.
This one here, this is done. Why are you writing supporting articles that do not target keywords. If your... Let's go back to Tucson SEO just because it's easy. Tucson SEO, this is my head term. Tucson SEO is my head term and let's look at these and just say these are going to be my supporting pages. These all have traffic one way or another.
Let's turn on keywords anywhere and I pulled those up. This has traffic. This is a perfect supporting page for Tucson SEO if I wanted it to. It's probably a bad example just because I'm testing multiple pages but you could do the supporting page with the Tucson web design and no problem.
Let's get into you an informational thing as marketing agency. Here are some good ones. So, I'm looking at amped marketing. It's 750 search volume. I can do an article about amped marketing. That's a brand, obviously, but I can do an article about it.
Graphic design in Tucson. I can do that. This one will probably highlight the top 10 graphic designers. I don't offer graphic design. I offer web design but not graphic design. They are two different things. But that's traffic. It'll bring in traffic to the site and increase the value of it. You can do along these lines with questions to you.
Let's look at a general one so we can trigger some questions. All right. What is marketing? What is SEO marketing? What is SEM? SEO learning and SEM meaning. What is SEO and how it works? These are all great supporting content because it's related. See, they're related or they also search for. So, you should be leveraging these in your supporting articles and getting traffic from them as well.
Again, do not waste your time writing supporting articles that are not getting traffic, that are not targeting keywords. Especially if they're not targeting keywords of traffic. You're doubling down on nothing, honestly. Everything you should do should result in something.
Then, just the rankings alone you're walking away from how much extra keyword volume is that raised. There's a thousand, one thousand, seven fifty, twenty seven hundred hits – potential hits or impressions to your pages that you'd be walking away from if you did supporting documents that are not targeting keywords.
Alright. That's an hour. Do you guys want to continue with the site review or we can call it a day? I don't care. I'm good. I could do it fast. I just do it real quick, alright.
Site Review
This site we picked up: Young and the Invested. It is an investment site, your money, your life site kind of site. The owner I found him inside of the a reddit group. First off, you begin with: what is it? What's it about? What's in it for me? You were young and the invested. I don't get it. It's an interesting tagline for sure but if this was not here am I on a frickin site for a daylight TV thing. I hate that right off the bat. These super-sized header row also hate that right off the bat.
Now, if you think about how people are looking at these pages that header row is going to look like that on mobile. So, that's so huge. You don't need that madness. So, I would cut this header row off probably like around here. My header row would be... and I would recapture all that space for converting information.
Also, this silly little ad this is like the worst ad placement ever. All it does is get annoying. I don't know if anyone's probably going to click on it unless they get by luck, like, I was looking at dodge ram trucks the other day so I'm getting retargeted right here. But beyond that, having that right there on your homepage – and it's across the entire site. Not just the home page. It is rather annoying for usability. So, better ad placement.
Then, you get down in here into the rest of it and I still don't know what this site is. Interested in financial independence and entrepreneurship? What am I signing up for? Useful resources? That's too vague. Useful resources. Like, what is it? An app? Am I getting some emails from somebody? Where is it? and this is probably weird good bullet points would ~ in. Also, to point out, this page is not optimized for anything. There is no target keyword.
Focus is financial independence. This is cool to me. This reminds me of a Divi website. I didn't check it out to see if it was actually built in Divi. I could but I didn't. Then, some of their posts and stuff. The images to me just don't really match. So, they don't bring trust to me that I am on a your money your life site. I give this, if I was a quality rater, this would be an example of a website that's crap and I want to demote it.
Then, there's this thing. There's no privacy. There's no contact us. There's no about terms and conditions. Your money your life sites, they need all that stuff. It's gotta be reviewed to have it. So, what do you look at it from different perspective is this is information site which is really what the terms are ranking for, through the blog. And, you're looking at some of these things and I don't know any other way that they're promoting it.
Like, it's getting natural, some natural traffic according the SEMRush but it's not targeting any. If I look through it and I looked through the keywords I didn't see that many for buyer keywords and stuff like, can I put a referral link or something there? One of the pages that I looked at was H&R block reviews. There's a lot of keyword volume for H&R block review.
The competition is decent and page is ranking pretty well. But you get over here and what does this have to do with H&R block? The images is nice-looking girl but what does it have to do with H&R block? What does that have to with doing taxes? So, that's a little bit harder. It doesn't tell a story and if you're going to have an image that big, well better tell the story.
Again, the ads are in a way there. There's plenty of ads here and these are decent placements. I don't know. They need to remove that. Then, this is all broken down pretty well.
Let's see. If we look at the h tags and stuff this is going to run... H&R block, that's set up good. Taxes are good. H&R block is good. You don't need this one. You don't need this one. You don't need this one and you don't need this one.
The term or related terms are not in this so you're just wasting – you're essentially messing up the outline. I don't need that, definitely don't need that, don't need that. That doesn't need ads. These are really messing up the outline. So, they need to fix all of those and those are all horrible.
One of these should have your exact match H&R block review in there somewhere. That's really quick fixes. You look at a title tag and stuff H&R block's tax software review but this is H&R block review. The headline and the URL don't match. But I tell you these are really not hurting the rankings for H&R block review all that much.
Then, I would probably – the meta descriptions, I'm going to probably add review in here or in this product review. Learn about a powerful functionality of the tax software in this H&R block review thing. It would probably increase the CTR since you're talking about the software versus H&R block and maybe specific people are looking at that. I didn't check the monetization of this to see what is it for?
So, that's the website and then we look at SiteBulb. You guys can run this yourself, give yourself copy this SiteBulb. This thing is awesome but the SEO score is actually pretty good. There's only a couple of technical things in there and then the site depth is not too bad.
As you see, this is like the home page and then a couple other pages that lead off of it but the depth is in there. You will also know if you go into that site and click around that you can get stuck on pages and not get back to the home page which is weird. The menu structure and the linking structure inside of it is kind of dinged up and then some of them open in http and https which you get a fix.
One other thing I wanted to point out... Let me open that site again. I'm just going to open a random blog. Hopefully, you guys can see me clicking around. Up here you see a trailing slash.
Now, if this was set up right I should be able to delete that and it will redirect to that trailing slash. It does not and then if you look inside of the source code – rel=canonical. It goes to the trailing slash. That is right. This not redirecting is wrong. So, you want to make sure that you're checking your sites for that. That's really easy to do.
A lot of times what will happen is that people are not cognizant of that little gem and what will happen is both of those will work and then that rel=canonical will be the difference. The one without the trailing slash, the rel=canonical will not add the trailing slash and the one with will have it and you're sending mixed messages.
Essentially, now what I'm doing is I have two pages, two separate pages that Google's like – I don't get it though, and that's a really easy fix to do on the technical SEO side to redirect that especially within WordPress, to check your permalinks and make sure that that's running right.
Hopefully, that was a good tid bit for you guys and then we get into the backlinks. They got a decent backlink profile. You see he's promoted it a lot faster and then the referring pages it jumped up pretty high. When I see this and I see that marketplace the first thing I think of is spam tools. Not necessarily all that bad but then you look through here he's got some decent links.
Let me sort this by DR. That medium feedburner, MSN, Fast Company, NBC News these are really good links. You want to look at these and see that the DR is there. What can I do to these pages to boost these up a little bit more and capture some more that part. The UR is only fifteen. You want to increase it up to 40, at least. You can do that pretty easily with an SEO AP run for a matter of fact. You run a ~ or something like that and boost those URL profiles.
Now, let's look at one more – twenty-eight, thirty. These are not too bad. So, definitely need to go out and look at this guy's link profile and try to figure out how he did it and this probably would work for anyone. My guess is you get some interviews. These are some ~ links and stuff. He's a CPA, so probably it'll be easier than if you're trying to hit for an SEO or a plumber but a really great linking profile in Ahrefs.
Then, you see much of the same thing inside of here for Majestic. Just some different rules, different things look at. WordPress.com, it's interesting. I have post Fast Company. This here, this all screams I did the ~ campaign and it was working on a ~ and which is smart, great linking profile. I think it's pretty cool to look at it that way.
Here is... looking at the H1 tags again. So, H1, that's got to be in there. Meta descriptions: H&R block, H&R block, H&R block review, reviews. Definitely want to think about adding that into their reviews. Maybe you can solidify that a little bit and fix it up. Only one site H&R block is using the meta keyword tag. Probably, does not correlate but look at the Google report to make sure. The Cora report. They really get some of the basic things and stuff - word count, meta description.
Obviously, like I said, you're going to fix that up a little bit. I wouldn't mess with headings, would fix. We identified that. ~ look at and then some of the images and stuff clean those up a little bit too. ~ is correlating especially in your money your life markets exactly where he's in. Contact page has email, phone number, email address, terms of service. All those things I pointed out to you. None of it are there and the software picked it up. Form, we know it has formed. So, that's just a Cora thing. Schema. I didn't even check schema.
Doesn't look like he has any in there. They need that as well and then set up the authors. That's pretty much it and off-page optimization, backlinks. I think the backlinks are comparable. They're doing pretty good at backlinks. I would actually work on boosting those up versus getting more. You see, here it's yellow. That site is sitting pretty well. I would boost up the existing backlinks versus creating new ones just to stay on the safe side. So, that's how I'd handle that site.
All right. That took us another extra thirteen minutes over the hour. Hope you guys don't mind. I appreciate your patience with me especially on this Clint's sick day. Again, we answer the three questions. Those would be pretty cool broken out and then we looked at these tests here. So, that is a good week.
Next week, we'll have some more tests. We already got two done and then Hunter is plugging away, trying to catch up and catch Dori in her testing stuff so we can get her out of the testing phase and into the marketing phase which is where we really need her.
With that, if you have any questions throughout the week please do not hesitate to use the Slack. I typically don't answer your member questions inside at the Skype anymore. You guys paid for unique and special attention so use the Slack. You're guaranteed you'll get an answer from me and then this guy maybe we might do it but we want you guys transition over to the Slack. Better interface and more private, etc. But we are going to start promoting that Skype is a free thing for people.
So, consider that as well as you're navigating through. It's not going away but you're going to get a higher quality stuff inside the Slack. With that, I thank you all very much for attending and I will see you all next week.