For the July webinar, the tests from our fourth dossier were discussed further. Questions that came up regarding the tests were also answered.
Test 31: Is Page Speed A Ranking Factor?
Test 32: Does An AMP (Accelerated Mobile Page) Outrank A ‘Regular’ Mobile Friendly Page?
Test 33: What Does It Take To Get You An Unnatural Link Penalty?
Test 34: Which Are The Strongest Infographic Sites?
Test 35: Does Naturally Written Title & Meta Tags Get A Better CTR Than Keyword Stuffed In The SERPS?
Test 36: Does Sending Many Backlinks From Social Media Sites To A Page Supercharge Rankings?
Test 37: Web 2.0 Syndication 2.0 Simulating Syndwire With Three Different Settings, Syndicating: A ‘Blurb’, A Spun Post, and Duplicate Content (Again)
Test 38: If You Build Links To A Page’s WP-Admin Can You Affect The Rank Of That Page?
Test 39: Does A Page With An Outbound Non-Hyperlinked Link To A High Authority Site Outrank A Page That Doesn’t Have One?
Test 40: How Much Original Text Is Required For A Page To Be Considered ‘Unique’?
Test 41: Does A Page With ‘Lean’ Code Beat A Page With ‘Bloated’ Code?
Test 42: Do You Lose Link Strength When You Use A Link Shortener?
July 2016 Dossier
Transcript Below:
Is Page Speed a Ranking Factor?
In 2010, Google told us that page speed is a ranking factor and they provided tools to look at which did not explain what they meant by page speed. But in looking at those tools, we were led to believe that page load time is what Google is looking at with page speed i.e. how quickly the half page loads and the whole page loads and that leads to page load time.
We run this test because we never take anyone’s word for it especially Google’s. To run this test, I set up a script to make a page run through some processes a couple of times and it will effectively slow down the page. We indexed 2 pages. One page is at a standard 2 secs load time and the page with the script is all the way up to 12 secs and the page with the script that loaded 12 seconds ranked first.
In the second test, we took it to a 5-page environment. The reason we took it into that is so we can see more movement, to see if we are getting a factor or now. We put the script on the third indexed page. The idea is that if page speed is a ranking factor, the page that is significantly slower would drop to the bottom. The initial page speed for that is 2.2 secs and the load time after the script was added was 6.8 secs.
When it was all said and done, nothing changed. We ran this test three times and each time, no movement whatsoever in the page that was significantly slower than all the other pages. The page for all the other pages was 2.2 secs.
Page load time is not a direct ranking factor. It could be a secondary factor cause if you have a page that is 12secs, nobody is staying at that page to let it load so you would have an exceptionally high bounce rate, low user engagements, and those could be ranking factors. But we were told that the page speed is a ranking factor in and of itself and that is what we were trying to identify.
In doing a little research on this issue, I came upon some great articles and one in particular was in MOZ and it looks like time to first bite (TTFB) might be what Google is looking at. What time to first bite is when somebody types in a website and hits enter. It is the time that the request is sent to the server and then the very first bite or piece of information comes back to the website. What is interesting in that is that a lot of service site configurations have very little to do with stuff in the front end of the site.
It is the kind of thing that you would want to look in your server settings and make sure it is optimized. It looks like it’s in the neighborhood of 500 milliseconds, not worse than that in TTFB. There is a tool that shows it. Out of all the tools that Google talk about, only one shows it clearly. That’s webpagetest.org and you could see time to first bite very clearly presented there and that is the kind of thing that I rely on. When I see poor TTFB, I turn that over to my developer and have him tweak that.
This is a very recent thing I have shifted on in my practice. Going from page speed then fix those speed issues that is going into caching images, etc. Now I do that to be in the range of page load that comes into page load time but with ranking, I come into TTFB. TTFB, we haven’t proved that yet and it is a difficult thing to attack in a ranking environment but that is what I have shifted my practice into.
Dori: If somebody does not have a developer, they can look for system admin in Upwork or something like that to go in and do that job for them. Also, we know that speed is a user experience type of thing which now that we are starting to prove this and we have some more tests coming up this month that focus on page speed as well. We know feasibility. It is a great thing to do for your users but when you are not even ranking and having users, there are other things that may be pushed up in your priority list before making sure your page is the fastest page out there. Different priorities at different times.
Does an AMP (Accelerated Mobile Page) outrank a regular mobile friendly page?
AMP is a Google project and they are hyper mobile pages and once this was rolled out, Google has encouraged people to create AMPed pages saying that they are better for mobile search and Google has gotten a big push from mobile search because everybody is searching on their smartphones and they really like these AMPs.
As an SEO, next question would be, should we be doing this for ranking purposes? Is this the kind of thing that we need to encourage our clients to do now in order to shoot up higher in mobile search? When we are looking at money and time, is this the kind of thing to jump on now or should we kick back?
As what we found on this one, right now, AMP is not a ranking factor. In the test set up, we had normal WordPress pages that are mobile friendly and nothing special was done to them. In the end, AMP is not a ranking factor. I wouldn’t raise on doing it right now.
Dori: Don’t rush out and put AMP on your page because it is not a ranking factor. Two, it keeps people on Google. That is what they are trying to do with this in the mobile environment. So even when somebody clicks on that, they don’t go to your website. It’s actually a hidden evil. I need to look up more on that. More to come on that.
The AMP stuff was an issue because it required a developer to go in and do. It was just a pain even to set up the test in the first place because I had to pay my developer to figure out how to AMP pages. It was something I wasn’t planning on doing.
Dori: I would not recommend doing AMP at all because it discourages users to coming to your website.
What does it take to get you an unnatural link penalty?
We are trying to obtain the spammiest links of all time and develop a penalty. What is fun in this test is that, if there was a program that you wanted to try or a technique you wanted to do but didn’t have a place to send in those links to see what you get.
In this, we wanted to see some real results in the sense that this is a page that is showing up in search results. We optimized the page for a long term keyword and it hit the first page. BTW, it is full of lorem ipsum and if somebody tells you on-page is dead, they’re an idiot because I was able to work for a bizarre term just by putting it in targeted places and lorem ipsum.
We have fired a lot of links at it. We used Majestic to monitor the indexing of the links. This is where you can come in and fire away and we can track it. It has not burned off and it is still performing well.
Which are the strongest infographic sites?
These are sites that if you create an infographic, you can then post them in the site. This can be part of a linking strategy where you create some content and post it in sites. These type of sites are specifically for infographics. It might be good to see which one indexes the highest but then part of the process of this is you can Google the top infographic sites. I wanted to be able to show what kind of work goes into this sort of thing and maybe save people some time.
A lot of them on the list, you do not know upfront if they are paid or not, what the submission process is, etc. What has been pretty eye-opening is the infographic I used on this test was a draft of an infographic that was turned into a real one. A lot of places were not accepting it. It was not released and in was this long pending review. You can see that in the spreadsheet.
The big winner is vi.sualize.us. There are a bunch that is paid and I didn’t put them in. If you are doing a more legitimate infographic and are trying to get some real links in it and have them go viral, I would look into those. I think they cost $20.
Does naturally written title and metatags get better CTR than keyword stuffed in the SERPs?
This is step two to a test that we ran in a previous dossier and this comes from our good friend Rand. In the previous dossier, we showed that if it doesn’t contain the keyword or if it is not a clear keyword signal, it will not win and rank. If you are not in a position to get a clickthrough rate, then we went and looked into the premise of will we just get more clicks because it is better written, and look at the clickthrough rates that we could get.
In order to do this, we used SERPTurkey. What you could do in SERPTurkey is you can emulate search results. You do a particular search and you get all the top ranking sites and their titles and metadescriptions and you can go in the tool and manipulate them by putting your own, tweak them, move them up and down at different spots and then you can submit them to Mechanical Turk which is a crowd sourcing tool and in that, you can say, “Hey, pretend you just did this search and click on the result that you like the most”.
From there, what you could do is create baselines and clickthrough rate. You can then tweak your metatitles and descriptions to see if you can beat those baselines. We used this tool to test MOZ theory on which metatitle would get the click. Hilariously, the keyword stuffed one got the best clicks. So, what we did was we placed the keyword stuffed one on the 1st spot and the well-written or the ad copy one in the 3rd spot and then we switched them.
The idea is, we could then compare the percentage of clickthrough rates that they obtained. Position 1, keyword stuffed one wins. Position 3, keyword stuffed one wins and the total is the keyword stuffed clickthrough rate fills it.
Dori: That is hilarious. We gave Rand the benefit of the doubt in June. Yeah, the clickthrough rate is important and that is probably why he is saying that but then that did not even work. That is a double thumbs down because the poor example that he gave won both tests – this test and the June one.
I didn’t really anticipate that. I assumed that the better written would get the clicks right.
Dori: That again is why testing is important. Spammy stuff still works and even in conversion, a lot of us IMers out there, ugly works, ugly converts which is interesting because we all want to make our sites really beautiful because beautiful is more user-friendly and sometimes it is, sometimes ugly works better. This is one of those examples where ugly works better. This is one of the reasons why you should not always believe what you read and why testing is so important. Another takeaway is this tool is so incredible not only for your own use but for client SEO. For upselling them to find out what your title can be to get more clicks before setting it in their live site. You’ll know, instead of guessing which one will get the most clickthroughs.
You could run SERPTurkey in your niche and find out your clickthrough rate for your industry and it is important because if you have a decent idea of what your clickthrough rates are, you could run a small AdWords campaign and you could get actual search volume and from there, you could tell your clients with pretty decent certainty what kind of clicks they could anticipate going after a certain target keyword. So, if you have a client that wants to only go after three keywords but have this ten that we love, you could take a week to set up these tests and then actually know for sure which would be the best ones to go for.
Are comma separators or pipe separators preferred?
I don’t think it makes a difference. You were talking about how ugly converts. I think ugly is simple and easy to understand. In this situation, people are seeing it. They saw the keyword and they were like, “That is what I want.”, rather than go for the safer and flowery sentence.
William said, perhaps it worked because it was just a mirror of the keyword and the person’s mind is already on that type of thinking. Just a thought.
Yeah, sure. If I am typing a keyword that is what I want to see instead of a sentence about that cause then I am not really sure if they would be hitting my target thought process. So I believe that too. There is probably some psychology test on that as well.
Are Mechanical Turk people English speaking?
Some can be. You have to pay a little higher for people in the US although they are global and you could request only English speaking people.
I’ve run both where you are paying more and you are paying less and to be perfectly honest, I haven’t seen any real noticeable jump in the results that you get from English speaking people vs non-native English speaking people. Results are pretty close and when you think about it, you get things done a lot faster if you open it up to anybody who can read it. Gauge those factors when doing it. If you just do people in the US, you need to pay more and the test will take longer. I haven’t seen any huge difference in the results.
What does SERPTurkey costs?
SERPTurkey is actually free. Mechanical Turk is obviously you are paying by the click or by the action. So, that costs. But to use SERPTurkey itself, you put in the keyword, it pulls out the results, you grab the source code, throw it in SERPTurkey and let it manipulate it. It’s unbelievable.
Would you favor removing brand away from metatitle as you could get more keywords in?
I would test that.
Dori: This is pure theory. I have been seeing brands ranking in the first page of Google for a while now. All of a sudden, they are liking brands but ever since I read that 16 companies own all those brands, it was probably why. I don’t know why that happens, if it boost rankings or not, or if it is just people with the brand wanting their brand out there. That is a really good question and like what he said, it can be tested.
I will put it into mechanical Turk and test it. Think about if somebody is going to do a brand search, that is an important thing if somebody knows that brand, it might be wise to get it in. Btw, a few months before that article came out, I did some consulting for a couple if the companies listed in that and it is not as nefarious as what that article is making it out to be. At least with what my experience is with one of those companies.
What about links that fall from the homepage of the PBN to inner pages?
Dori: You are going to get the echo from the homepage for a while. That is basically how PBNs have worked even when years have gone by, when I have started selling access to my networks, a lot of people that are putting articles daily, they would get rankings from the link echo from the homepage and, of course, the pagerank would filter through the sites. It was extremely effective and what we found was it was the exact match anchor texts that ultimately the demise all of that but, yeah, the echo was there. It worked, and it still works. Of course, being on the homepage is optimal but still.
You may want to see how far the Google spider is crawling. I have heard they only crawl a certain amount of page and make some sort of assumption. They would either move on or continue. I don’t know how to set that up but that is something that you would probably want to look at.
Does sending many backlinks from social media sites to a page supercharge rankings?
The idea is there are things that pass juice. The thought is, why not just up it and take it to the nth degree and nail a site with these kinds of links and then we should be good to go right? We used Fiverr for these just because it is there, it is available and it is hyped in the things to do. Regular set up of tests then fired the links to the #3 spot.
What's interesting is, and this happens a lot, once you introduce ranking factors, you get a shift again. Things that didn’t receive any action to them shift, which I found interesting. You can manipulate rank by not even firing links to something you own. You could get the wheels moving at the SERPs by shooting links at a Wikipedia page that’s on there or some other high-end thing to get some movement, some jostling. It might actually then kickstart the algorithm. Just something to thik about as you do your link building.
Initially, once we fired these things, the site moved from #3 to #2. What was hilarious was that a lot of these social things started overtaking things. Kind of showing the domain authority of these social sites being pretty nice. Just containing the URL to the page that has the target keyword, moved them up on the page.
The other interesting thing is we ended up with four pages of search results so a lot of these properties were indexed. In the end, moving one spot was not a crazy amount because that is what we’ve got with one. You can get that kind of movement with just one link.
My thought is that there was some throttling done on this where you get some value on it but not an enhanced amount of value. Doing just these things are not going to drag you up. The boost can get enhancement to your ranking but probably not drag it all the way.
Web 2.0 Syndication 2.0
A lot of people do this kind of stuff to get content and ideas out and get backlinks. We are trying to do real world strategies here and it backfired a bit in this test. What backfired is trying to emulate what Syndwire uses and recommends -- blog.com, Tumblr, and LiveJournal. I thought that would be kind of cool to use the stuff that they recommend and emulate what was going on in there and it turned into a nightmare because blog.com and Livejournal would not index, which kind of shows how strong they are and what these programs are all about.
I don’t doubt that there are a lot of value in these kinds of programs but in the properties that they use, I do not know if they are tested. They honestly haven’t sat down and see which ones are the best to use. That is where we come in. Use the list that we provided and see the test that has been done on the different properties and go with the strongest ones. Don’t waste your time on something obscure unless you have tested it yourself. There are so many web 2.0s that are coming out. Test them out and you may find your gem.
The big frustrating takeaway is, use good properties. The other thing I would do is when we look at duplicate content issues, the blurb is safe. I know people who has actually used that in their own practice. I have talked to some of our members on what they do and the blurb is the safe thing to do. I would do a blurb, spun content. I wouldn’t do a full duplicate content.
We also know from other tests that 51% average so I think they blurb being a smalller kind of about thing can go through that. I would also avoid using web 2.0 properties not on our list and that we haven’t tested.
If you build links to a page’s wp-admin can you affect the rank of that page?
The plan is, when you are editing in WordPress, there is a little link when you hover over it and gives you the wp-admin link and gives you a number and that number increases as you add content. My thought was, to remove the &action=edit part and build a link to the post number in the wp-admin and see if we could get movement out of it as it would be a cool backdoor way into link building and maybe it would be something hidden from your competitors. Unfortunately, it didn’t bring any results.
In our group, Jason shared building links on the 3rd level domain hosting URL and I’ve only found two places that let you do it – Network Solutions and also 1and1 will let you do it. It is something that I have not tested but it is like the URL that the server gives the page and it’s all numbers and the .com is actually the name of the server. It’s like server.com and numbers identifying on one side and some numbers identifying the other side of it.
He said he was able to build links to that and see some movement, so that is another thing to test. A little bit tricky to set up but something to think about. What I like about that is I don’t think it contains the actual domain name of the site and as such, I don’t think that would ever show in Majestic or MOZ, Ahrefs, because the link is not technically going to that domain. It would never show up as a link that it is receiving. If it does bring result, it would be pretty cool because your competitors would not see what you are doing.
Non-hyperlinked link to a high authority site outrank a page that doesn’t have one?
So the idea is, you have written out www.example.com/example but it is not hyperlinked so you could not click on it and go somewhere. It is just a link sitting on the page. The idea of this is that it has an authority outbound link. The concept of putting a high value link to a high value site on your page – trying to get some context to what your page is about. Going to a .gov, .edu. or maybe a Wikipedia, etc.
This comes from a member of our group who mentioned it. Instead of setting up the link, just write it and he was saying it was working like gangbusters. I did a few different variations of the test, trying to check if the issue is it’s a .gov, which is maybe inherently high authority of, if its related to the pieces it is going to – one is about fuel economy, one is that sort of link, etc. In the end we’ve got great results. The end result is that the non-hypertexted authority outbound link version seems to be working and provides a ranking boost.
After you’ve done some on-page optimization, it would be a really good idea to do a freshness update to your page. This would be a good opportunity for your page to use as a freshness update where you write a small paragraph about something or maybe you could add an image to your site to show Google that you still care about the page and are doing things to it. Fashion your content around that authority outbound link. Don’t hypertext it. Just put it on and talk about it. Two birds in one stone. Freshness and this trick and get a boost for your page.
How much original text is required for a page to be considered “unique”?
This test was driven by Ryan Hough in our group and he did a really fantastic job at this. What I really liked was brainstorming how to determine if Google sees if content is unique. One thing that you will see when you are running your tests is if you launch identical pages in the SERPs, what will happen is often one will display and there will be a blue link where it says “Items that are duplicate have been omitted, click here to see all of them”.
What that means if you see that, say you launch 5 identical pages, Google acknowledges that they are all identical and in order for those to appear in the SERPs, you have to click on that blue link. The idea is, if you do not see that blue link, Google does not see those pages as identical. It is a really great way to think about it.
That is a very obvious way of statement but if you are in the middle of testing and you are trying to figure things out, it sounds super obvious once you say it but to kind of get to that level of thinking, Ryan did a fantastic job at it. Because the idea is, we can slowly diminish how identical pages are and get to a percentage to a point where we could say, “Ok, Google does not see this as identical anymore because it is showing both results without the little blue omitted link”.
What we were able to get down to once all were said and done was 50%, maybe 51%. That is an exciting idea. That isn’t really a lot of content. If you think about product pages where you want to get more words on the page, you can always talk about the company and something like that but you are going to get concerned if that is duplicate content. It is not a problem if that is less than 50% of the content of the page.
Even if you are at a minimum 250 words description of your product, you can get on 250 words about your client and then double the word count of all your pages immediately and you are not going to run into duplicate content issues. You can immediately bump up how meaty your site is in the eyes of Google.
Is this body copy only and not including different titles?
Just the body copy. The copy that is in the body area.
Does a page with a lean code beat a page with a bloated code?
So the idea is, as soon as you jump into technical SEO, you start to see some beautifully organized and well written pages that are just the code that is needed and you would see other pages that are just lines and lines of code. The idea is, does that matter? Does Google care about that? These are one of the things that kind of make sense from an anecdotal level.
Google has to crawl through all these anyway, it would probably prefer not to do that if it didn’t have to and so, what we were trying to do in this situation was to create identical pages, content wise, and the only difference between them is the bloated code page has superfluous code – things that aren’t needed and are just there to be there.
The bloated code was placed in the third spot with the idea that if it is a ranking factor, it will drop because all the other pages are lean. In the end, it dropped. It was pretty surprising. When you are doing an audit for a client, this is the kind of thing that you could work into it. Identify points that your developer can fix. This will distinguish you in your audits compared to your competitors. You will be able to provide a unique package to your client that is good for the site.
What if you don’t have a developer, where can you check to see if your code is getting bloated or not?
At this point, I do not have a tool where I can plug and go in. What I have done before was look at html and css errors and now I’m getting back to that. Not that html and css errors are what Google is measuring here but what I found is that sites that has a lot of html and css errors also have a lot of other problems. That is kind of a starting point.
What I put into my audits is I used to highlight html and css errors and I still do but now I do it from the perspective of you need to have your developer look at these errors and see if there are other extra div tags, pieces of codes that are not necessary, so my thought process there is html and css and high quantity errors are symptomatic of other things and so what I use for that is the W3C Validator for that to go in and see those errors. That is the first thing I do to implement it.
Do you just point out the errors or do you try to fix them yourself also?
In my audits, when I find things that are fixable, I have my developer price them and I add my margin on top of that and then I tell the client the cost if they want me to fix them. If they have their own developer to do that for them, I am happy for them to do it. That gives them the option.
Do you use link strength when you use a link shortener?
When you 301 something, how much strength do you use? So you’ve got a page that a client built back in the day and now you are migrating over to a new site or URL structure and the idea is that you are going to 301 that old page to a new page. The conventional wisdom is you lose 15% of whatever the value of the page was.
What is hilarious is that I have seen that number thrown around a thousand times online and I have never seen anybody back it up with anything. It’s just numbers coming out of thin air. Something that we could test was a link shortener cause that is essentially a 301 and how they operate is by redirecting that link to another spot and obviously because we can’t get access to Google’s metrics but we do have access to Majestic’s metrics, we can use that to evaluate under the assumption that Majestic knows what they are doing.
That is a huge assumption but it is the kind of thing that if we can figure out how we are doing it, we might get an insight into what Google is doing. We might be able to figure out a number on what Majestic drops and that can be valuable when you are doing evaluation on sites and you could see redirects that are going into it. How does Majestic handle those kinds of numbers, that can give you an idea on whether or not the numbers on Majestic is showing invalid or not, or useful to you or not.
We’ve got two pages. One is going to receive the link and one is going to receive the shortener. What was interesting was the domain level of the strength. Majestic didn’t give it any TrustFlow. While the domain had a TrustFlow of 11, the pages that were outside of navigation and doesn’t have a link coming in from the homepage, they got a TrustFlow of 0 and a citation level of 11. This is an interesting insight on how Majestic is handling things and how they might handle a spammy kind of link.
After the page was fired in and crawled. The TrustFlow stayed at 0 but the CitationFlow increased to 15. What was really interesting was the one that was getting the shortener had a CitationFlow of 19.
CitationFlow is the sum total of propensity of these links to rank and the concept is, the higher is better but I do not think that putting a shortener makes a link stronger so what is interesting is that, with this TrustFlow of 0, what I think we are seeing is that Majestic devalues that link. The link strength is lost, if you will. In this ratio, kind of a 0 to 15 ratio and 0 to 19 ratio and the idea is it sees it as a little bit spammy and has lost its strength in its relation to TrustFlow to CitationFlow.
The whole purpose of this is to figure out what is going on. We rely heavily on these metrics when making decisions on links to go after, guest blog posting, purchasing and acquiring domains, we look at competitor strength with these sort of things, benchmarks, etc. It is important to understand what they do or what they are measuring because you could essentially be doing great work and perhaps it is not showing these things or perhaps you are doing harmful work and not seeing it and thinking the numbers are going up and it’s a good thing.
We’ve got a really great follow up on this test and in the next one, it looks at a higher value link and the metric that it passes, so we could compare. This is kind of a mid level link and then a higher level link, the kind of link that you want to get on your site and we look at the values that Majestic passes across from that site.
Have you tested the CitationFlow increase for a normal 301 redirect from an expired domain to a new one?
Not yet and that is just inconvenience in setting that up and using the shortener was easier to do and kind of controlled. Once we get some good numbers on that then you’ll see the one coming out next month then we will move one to using the 301.
What is the current thinking on relevancy of PBNs? Do they have to be in the same niche or are we going to prove that wrong?
Dori: I would love to prove that wrong because I am a huge believer in not considering topical but I have been reading and hearing and everybody is all about topical these days and I think he is too. Everybody has been saying that for years and that is something we really need to test.
What are your thoughts on buying domains with good metrics but have been dropped in the past. I have always heard that we do not want to buy domains that have been dropped?
Dori: That is only where I look for my domains – the ones that have been dropped. What you want to look for is domains that were previously in a blog network because people say they were deindexed for a reason but the deindex lasts only for two years and they could be a good site again so I have always been in the mindset that if it is in the index, it is still good or if it comes back in the index. I always built my PBNs from sites that have dropped because they already have links coming into them and in the old days, pre-2006, I used to create new sites and then try to get links into those and it was just so much trouble and painful that I do not see any reason not to buy dropped domains.
Once you see domains that are in the auction block, it is going to be dropped.
Dori: Or maybe he is talking about dropped if it hits the auction block in register.com and it has totally dropped its age because that is what happens when it drops out of the registrar. If you go to GoDaddy auctions, they do not drop out of the GoDaddy registrar so they keep the original creation date. That is one of the reasons why I have always gone to the GoDaddy auctions. Two is that you can get domains cheaper there. The other auctions are the ones that grab the dropped domains at $69 a piece. Yes, you can get great domains at $69 but when you are buying in bulk sometimes like I do, you want to get them cheaper than that. It is just in your technique of searching for sites and people just miss sites all the time. So, that is where I get them and those are my reasons for sticking to GoDaddy. It’s easier, cheaper, and age sticks with it.
Is it possible to run Google Maps tests?
We can. I can tell you that I use them for my local SEO practice. I do them all the time. We can run a test.