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POSITIVE RANKING FACTORS
Positive Ranking Factors Sheet
Positive Ranking Factor - Keywords 31 Topics
Lesson Content
0% Complete 0/31 Steps
Test 13: Myth Busting: Should You Only Place the Keyword Once in the Title Tag?
Test 17: Myth Busting: Should You Optimize Your Meta Titles For Clicks Rather Than Keywords
Test 18: Exact Match Domain Vs Partial Match Domain
Test 24: Myth Busting: Should You Optimize a Page for Multiple Keywords?
Test 70: Anchor Text Exact Match Variance
Test 87: Myth Busting: Keyword Prominence is a Ranking Factor
Test 99: Myth Busting: Keyword Prominence is a Ranking Factor (Part 2)
Test 120: Does the Distance Between Keywords Affect Ranking?
Test 147: Keyword Density vs Word Count: Which is the Stronger Factor?
Test 211: Getting Your Keywords Out of Search Console
Test 213: Can You Manipulate the DOM Timing So that Google Indexes a Keyword That is Not Displayed?
Test 223: Do Keyword Matches or "Variations" Affect Rank?
Test 229: Does Having the Keyword in the Title of a Page Allow a Link on that Page to Pass More Juice?
Test 230: Does Having the Keyword in the URL of a Page Allow a Link on that Page to Pass More Juice?
Test 236: Internal Linking with Exact Match Anchors
Test 247: Do Leading Keywords in H2 and H3 Tags Affect Rank?
Test 248: How Much is Too Much in Terms of Keyword Density?
Test 258: How Important is Having the Exact Keyword Phrase?
Test 267: How Important is it to have the Exact Keyword Phrase (Continued)?
Test 278: Exact Match Domain Name: All Squished Together vs with Hyphens
Test 303: Does a Keyword’s Distance From the Top of a Page Matter?
Test 321: The Distance Between Words in a Keyword Phrase
Test 372: Can “Keyword in City” Outrank “Keyword City” When Searching “Keyword City”? Part1
Test 373: Can “Keyword in City” Outrank “Keyword City” When Searching “Keyword City”? Part 2
Test 393: Are Keywords in LI Tags in Navigation a Stronger Factor than Keywords in LI Tags in the Body (Part2)?
Test 439: Retest - Do Keywords in H2 and H3 Tags Affect Rank?
Test 480: The Power Of Exact Match Subdomain 
Test 493: Can You Combine The Power Of Having The Keyword in The Filename and Folder Name?
Test 499: Does Keyword Position In Body Content Affect Rankings?
Test 504: How Many Keywords Is Best To Add In Popup Text? 
Test 567: Will Having Your Keyword In An HTML A Tag Influence Rank?
Positive Ranking Factor - On-Page 153 Topics
Lesson Content
0% Complete 0/153 Steps
Test 1: On-Page Word Count
Test 3: Critical On-Page Factors
Test 7: On-Page Word Count (Part 2)
Test 10: E-Commerce Silo URL Structure
Test 11: Original Vs Stock Images
Test 12: Myth Busting: Overuse of ALL CAPS
Test 14: Word Count Round 3
Test 16: Does a Page with Schema Markup Outrank the Page Without?
Test 20: Home to Home Page Link Vs Link to a Relevant Internal Page
Test 25: Myth Busting: LSI Vs Keywords
Test 29: Open Graph Vs No Open Graph?
Test 40: How Much Original Text is Required for a Page to be “Unique”?
Test 41: Does a Page with “Lean” Code Beat a Page with a “Bloated” Code?
Test 45: Subdirectory Vs Subdomain: Which Outranks the Other?
Test 56: Determine Relative Strength of an Internal Link?
Test 57: Is Latent Semantic Indexing (LSI) a Ranking Factor?
Test 61: Does Google “See” (and Index) Content That is Hidden in an Accordion/Drop Down Tab?
Test 64: PNG vs JPG: Is There A ‘Better’ Image File?
Test 72: Buying Expired Domains: DA Vs TF
Test 74: Does the Amount of Pages Indexed Affect Rankings?
Test 76: Do Sitewide Links from a Blogroll Affect Rank
Test 77: SIA and Semantic Mastery Joint Test: Do Links in Javascript Overlays Pass Juice?
Test 83: What is the Best Way to Pass Internal Link Juice from the Homepage
Test 86: Will Google Index Content Hidden by CSS?
Test 95: Trying to Find “Over Optimization”
Test 96: Does Splitting Content into Multiple Pages Result in Better User Metrics?
Test 106: How Strong Are Internal Links on the 10-Page Test?
Test 107: Does Google Prefer a Hyphen or No Hyphen for Two-Word Keyword Phrases?
Test 112: Ecommerce Test 1: Home Page, Category Page, or Product Page Best to Index?
Test 115: Ecommerce Test 2: Home Page, Category Page or, Product Page Best to Index? (WooCommerce Edition)
Test 117: Four Tests on Content Freshness
Test 118: Does Optimizing Content in an Accordion Affect Ranking?
Test 119: Does Page Freshness Affect Ranking?
Test 121: Building a Wall to Determine Ranking Factors
Test 124: Will a Page with All No-Follow Outbound Links Outrank a Page with All Do- Follow Outbound Links?
Test 129: Are Relative Links Bad for SEO?
Test 133: Can You Beat an H1 by Increasing the Keyword Density in the Body Content?
Test 135: Does the H1 Position Affect Ranking (Above or Below H2)?
Test 136: Testing the Strength of Internal Links in a 30-page Test
Test 142: Does the Use of Headlines (H Tags) for Your Page Titles Affect Rank?
Test 143: Will Content Translated by Google Translate Pass the Duplicate Content Filter?
Test 150: Will a Page with Keywords Tagged as Emphasis Outrank a Page with Keywords Tagged as Italic?
Test 152: Does Adding Google Custom Search to a Page Affect Rank?
Test 171: Does Google Read Long Meta Titles?
Test 181: Can Google Read Text Generated by JavaScript?
Test 185: Continually Refreshing Content with Ajax
Test 187: Do Exit Pops Affect Rank?
Test 202: Can You Index a Page with HTML Classes or IDs?
Test 203: Does Google Index the HTML Source Code or the Rendered Document Object Model DOM?
Test 204: Do HTML IDs or Classes Affect Rank?
Test 213: Can You Manipulate the DOM Timing So that Google Indexes a Keyword That is Not Displayed?
Test 222: Does LSI Affect Rank?
Test 226: Will Google Index a Page for a Keyword in a Figure Tag?
Test 227: Does Google Images Pick Up Images in Div Tags?
Test 228: Does Google Detect Duplicate Content If Every 13th Word is Unique?
Test 231: Is an H4 Stronger than an H5?
Test 239: Now that We are in Mobile First, Does Google Read Content Hidden in Dropdown Accordions?
Test 241: Which Passes More Internal Link Juice, an Absolute URL or a Relative URL?
Test 242: Will a Page with the Same Meta Title and H1 Outrank a Page with Different Meta Title and H1?
Test 243: Will a Silo Help a Target Page Rank?
Test 255: Will Google Read Text in a Pixel?
Test 257: Is “Table of Contents” a Ranking Factor?
Test 266: Will iFrame Help with Rankings or Will it Hurt You?
Test 271: Is the Sentiment Word “Best” a Ranking Factor?
Test 272: Is an Inner Page Linking to Itself Getting a Stronger Signal Than an Inner Page Linking Out?
Test 274: Does Google Read Keywords in Image Files?
Test 287: iFrame Overlays - Should You Be Doing Them?
Test 289: Do the Amount of Internal Links on the Page Correlate with Rank?
Test 292: Is TTFB (Time to First Byte) a Ranking Factor?
Test 295: Exact Match vs Branded Anchor Text For External Links?
Test 297: Will Adding an H2 in a Sidebar Affect Rank?
Test 299: Will Adding an HTML Nav Tag to a Page Affect Rank?
Test 302: Does Adding a Tag Page with Canonical Act Like an Internal Link?
Test 306: Can Google Read Images?
Test 312: Will Adding a Question in the Page Title Affect Rank?
Test 313: Is the Meta Description a Ranking Factor?
Test 320: Do All SEO Tools Come Up with the Same Word Count?
Test 327: Will an Internal Link With Schema Pass More Juice Than an External Link Without Schema?
Test 329: How Does Google Treat Content in a Blockquote? (Part 2 –Testing The Inverse)
Test 330: How Does Google Treat “High Authority” Content in a Blockquote?
Test 333: Will a Page With a Keyword in an Embedded MyMap Appear in The SERPs?
Test 336: Is there a Correlation Between the Number of Pages per Topic and Rankings?
Test 338: Inner linking in Silo: Is Topical Better than Non-Topical?
Test 340: Do Sentences per Paragraph Length Matter?
Test 342: Will an HTML Page Rank Better than a WP Page?
Test 344: What is the Best Domain Extension To Use?
Test 351: Do Table of Contents Placement Matter?
Test 359: How Many Videos on a Page is Optimal?
Test 360: Can Google Crawl JavaScript Links (Onclick)?
Test 362: Can Google Crawl JavaScript Links (Onclick)?
Test 363: What Is The Best Domain Extension To Link From?
Test 364: An Aged Domain vs. New(ish) Domain – NOT HOSTED
Test 365: Aged vs. Aged - Hosted With Content vs. Not Being Hosted
Test 366: Aged vs. New – Hosted with Content vs. New & Hosted With Content
Test 367: Aged & Extensions
Test 368: Aged vs. New – Linking From Index To Inner Page
Test 369: Age vs Less Age - Will a Link On a Domain With Just Age (no previous hosting) Beat a Link From a Newer Site?
Test 378: Does the Number of Words per Sentence Help with Rankings?
Test 381: How Many Images On A Page Best Helps Ranking?
Test 387: Does Replacing Your Article Help Your Page Rank?
Test 390: Does Having an Embedded Google Map on a Page Help Rank?
Test 399: Silo Structure – Reverse vs. Non-Reverse
Test 400: Silo Structure – Linked Supporting Pages vs. Non-Linked PDF
Test 401: Does an Unlinked Authority Domain in the Body Content Affect Rank?
Test 407: Does a Brand Citation in the Body Content Affect Rank?
Test 410: Does the Number of H2s on a Page Affect Rank?
Test 411: Will the sameAs Schema with Wikipedia Link Help Rank a Page?
Test 413: Will the additionalType Schema with Wikipedia Link Help Rank a Page?
Test 414: Will the Mentions Schema with Wikipedia Links Help Rank a Page?
Test 433: Indexing With HTML Sitemap
Test 434: Which is Better, Strong or Bold?
Test 440: Does the Number of H2s on a Page Affect Rank? (Continuation)
Test 441: Duplicate Content - What Percentage Of Unique Content Do You Need, To Pass The “Duplicate Filter”?
Test 443: Duplicate Content - Can We Trick Google To Pass The “Duplicate Filter” With 0% Unique Content?
Test 444: Is the Address Tag A Strong Ranking Factor?
Test 445: Duplicate Content - Can We Shuffle Words To Make It Unique?
Test 447: Duplicate Content - Can We Shuffle Sentences in Paragraphs To Make It Unique? 
Test 449: Re-Test: PNG VS GIF
Test 450: Does Google Read Hidden Text?
Test 452: Can You Get Weak On-page Factors To Index Using A Unique Image?
Test 470: Majestic Trust Flow vs Ahrefs UR/DR
Test 471: A Link From A Homepage vs A Link From An Orphan Page
Test 473: Will Google Read Pop-up Text?
Test 474: Will Google Read Pop-up Text? (Part 2)
Test 478: Retest: Does The Number Of H1s On A Page Affect Rank?
Test 481: Will Google Read Accordion Text? (Part 1)
Test 482: Will Google Read Accordion Text? (Part 2)
Test 489: Does Link Placement On The Page Matter?
Test 496: Will The First Three Cora Default Sentiment Words Added To The H1 Boost Rank?
Test 510: Can You Cloak A Page Using Http/1 Redirect For Googlebot?
Test 518: Is There A Domain Age Bias In The SERPs?
Test 530: Will The First Three Cora Default Commercial Words Added To The H1 Boost Rank?
Test 542: Can You Use 1 x 1 Pixels To Boost Image Count And Add Keywords To Img Tags?
Test 543: Will A Brand-new Website With No Public-Side Content Rank With Just Advanced Schema
Test 544: Does JobPosting Schema Increase Indexing When Using Google Indexing API?
Test 546: Which Is Better - .com/.net/ or .org?
Test 547: Does A 404 Page Pass Link Juice When The Target Page URL Is On It?
Test 548: Are Alt Tags Important?
Test 564: Internal Anchor Text Test
Test 565: Is There Any Effect On Updating Small Bits Of Content On A Page On Rankings?
Test 566: Does Changing The Content Of An Entire Page Help In Increasing Rank?
Test 568: Will Updating The Publishing Date Of A Post Affect Rank?
Test 593: Does An Optimized H1 Improve Rankings?
Test 603: Does An Optimized Blockquote Improve Rankings?
Test 604: Does An Optimized Bold Tag Improve Rankings?
Test 614: Does Language Matter?
Test 618: Hidden Content with JavaScript Tabs - Visible
Test 619: Hidden Content with JavaScript Tabs - Not Visible
Test 620: Hidden Content with JavaScript Tabs - Internal JSON
Test 621: Hidden Content with JavaScript Tabs - External JSON
Test 622: Hidden Content with JavaScript Tabs - Internal OnClick JSON
Test 623: Hidden Content with JavaScript Tabs - External OnClick JSON
Test 663: How Long Does It Take For On-Page Changes To Affect The Search Results?
Positive Ranking Factor - Off-Page 105 Topics
Lesson Content
0% Complete 0/105 Steps
Test 4: Do Google Docs Pass Link Juice?
Test 5: What are the Strongest Web 2.0s?
Test 8: Best of Web 2.0 (Part 2)
Test 15: Web 2.0 Round 3
Test 19: Can You Over-Optimize Anchor Text?
Test 21: Does a Page with a Link from a YouTube Video Outrank a Page Without
Test 22: Does a Page with a Link from a Facebook Post with Likes and Shares Outrank a Page Without
Test 23: Will You Get Penalized for Buying Links
Test 30: Link Echoes: Do Deleted Links Still Help Boost Rankings?
Test 33: What Does It Take to Get You an Unnatural Link Penalty
Test 34: Which Are the Strongest Infographic Sites
Test 37: 2.0 Web Syndication 2.0
Test 39: Will a Page with an Outbound Non-Hyperlinked Link to a High Authority Site Outrank a Page Without One?
Test 46: 6 Tests in 1: Testing Linking Stacks Using Google Properties
Test 50: Does the Use of Social Adr Boost Your Rankings?
Test 51: Which Link Shortener is “Better” to Send to a Ranking Page from a Google Doc?
Test 52: Which Link Shortener is “Better” to Send to a Ranking Page from YouTube?
Test 53: Do PDFs Pass Link Juice?
Test 67: Penguin 4.0 Follow Up Tests
Test 68: Do Deindexed Sites Still Pass Link Juice?
Test 69: Does a Page with a No-Follow Link Affect Rank
Test 78: Do Deindexed Sites Still Pass Link Juice (Part 2)?
Test 79: Can You Affect the Rank of Multiple Pages Simultaneously with the Same Shortened URL by Changing the Destination URL?
Test 81: Does Google See a Link from a Weebly Natural 301 URL that Benefits a Forward-Facing Weebly Site with a Custom Domain Name and URL Structure?
Test 85: Developing a System to Determine Ranking Value
Test 102: Test Update: Link Echoes
Test 103: Do Google Cloud Pages Pass Juice
Test 114: Does a Twitter Link Affect Rank?
Test 116: Can You Boost Link Strength Through Traffic? (A Follow Up Test)
Test 125: Does an Instagram Account Link Pass Juice and Affect Rank?
Test 128: Does a Second Link with Unique Anchor Text Pass Juice?
Test 138: Can Bot Traffic Increase Rankings?
Test 139: Will Automated CTR and Internal Clicks Influence Ranking?
Test 145: Local Proximity Test
Test 146: Local Proximity Test 2 - The Excluded Sites
Test 148: Will a Link in a MeetUp Event Page Affect Ranking?
Test 151: Does Redirecting an Expired Domain to a Page Affect Rank?
Test 154: Using Rankwyz for CTR
Test 156: Testing PBNs
Test 179: Do Footer Links Work?
Test 180: Which is Stronger - Footer Links or Header Links?
Test 184: Which is Stronger - Footer Links, Header Links, or Contextual Links?
Test 197: Sending Links from One Domain to Two Different Pages on Another Domain
Test 207: Does a Redirect Link Affect Rank?
Test 210: Do Reciprocal Links Negatively Affect Rank?
Test 212: What is The Best Web 2.0 Property?
Test 216: Which are the Strongest Infographic Sites?
Test 217: What is the Best Photo Sharing Website?
Test 237: Are User Comments a Google Ranking Factor?
Test 238: Do SEO Autopilot Links Improve Rank?
Test 244: Do EDU links Improve Rank?
Test 245: Do Drip Feed Links Affect Rank?
Test 249: Do SEO Autopilot Authority Links Improve Rank?
Test 253: Part 1: Links on Noindex Pages
Test 265: Is It Possible to Improve Rank Using a Link from a Deindexed Page?
Test 275: Are Hidden Outbound Link Tags A Ranking Factor?
Test 283: The Fastest Way to De-Index a Page
Test 284: Does Sending Traffic Through a Link Increase the Power of the Link?
Test 285: Does an Exact Anchor Link From a Tier 1 Internal Directory Page Push Rank?
Test 286: Is an Internal Page with a Geo Modifier in the URL Stronger Than a Page Without One?
Test 296: Does Getting a Link From a Page with Schema Pass Through More Juice (Update)?
Test 305: Will a Page Receiving a PBN Link Outrank a Page with a Link From a Web 2.0 Site?
Test 316: Are NoFollowComment Links A Ranking Factor?
Test 322: Will a PBN Link Help Boost a Page’s Rank (Part 2)?
Test 339: Does Adding a Tag Page with Canonical Act Like an Internal Link? (Part 2)
Test 348: Do No-follow Links Consume Page Rank?
Test 354: Does a Link from a Site with HTTPS Pass More Link Juice than a Site with HTTP?
Test 355: Does A Niche-Relevant PBN With a Lower SEO MetricWork Better Than a Generic PBN with High SEO Metrics?
Test 356: Does A 301 Redirect From a Non-Relevant Topical Site Still Help a Page Rank?
Test 357: Does Link Spinning Increase Ranking Potential for Different Keywords with a Single Link?
Test 363: What Is The Best Domain Extension To Link From?
Test 374: Will a Link to an Internal Link Speed-up The Positive Impact of a Link
Test 375: Can NoFollowing a Link Retain Link Juice on a Page?
Test 380: Press Release Services Compared
Test 382: Does Linking-out to an Authority Site Benefit More Than Linking-out to a Low-Authority, Less Trusted Site (e.g. Wikipedia vs unknown site)?
Test 391: Testing Different Link Packages
Test 392: The Power of Links Within An Unordered HTML Code
Test 403: SEO AP Social Bookmarking (Part A)
Test 404: SEO AP Forum Profile Links (Part A)
Test 405: SEO AP URL Shorteners (Part A)
Test 406: SEO AP Authority Links (Part A)
Test 419: SEO AutoPilot Wiki Link (Part A)
Test 420: SEO AutoPilot Profile Links (Part A)
Test 421: SEO AutoPilot Web 2.0 Blog Links (Part A)
Test 488: One Trust Flow 30 Link vs. Three Trust Flow 10 Links
Test 501: Does A Link From An Aged Page Beat A Link From A New Page?
Test 509: How Many Links Will It Take To Beat This Root TF 28?
Test 541: Will Putting Links In YouTube Description Help With Ranking?
Test 549: Can we pass juice through Staykeen.com posts?
Test 553: Does CloudFlare's APO Service Speed Up Your WordPress Site?
Test 557: Do Blog Comments Still Boost Rank?
Test 570: Which Type of Backlink Is More Powerful?
Test 573: Will A Bitly Shortener Pass Juice?
Test 574: Is A New Google Site A Good Backlink?
Test 579: Do NoFollow Pages Pass Juice?
Test 581: IFTTT To Twitter, WordPress, and Tumblr
Test 588: How Long Does It Take For Links To Work?
Test 598: Does a NoFollow Exact Match Anchor Link From BlogSpot Help or Hurt Rankings?
Test 599: Does A Generic Anchor Text From Blogger Help Or Hurt A Page?
Test 602: Does Associating Your YouTube Videos With Your GMB Help Maps Rankings?
Test 606: Does A Link From WordPress.com (Paid) Comments Help or Hurt Rankings? 
Test 610: Does a NoFollow Exact Match Anchor Link From WordPress.com (Free) Help or Hurt Rankings? 
Test 616: Does Changing A Page From DoIndex To Noindex Still Pass Juice?
Test 647: Do Forum Links Still Work?
Test 651: Do GMB Map Embeds Work To Boost Maps Rankings
Positive Ranking Factors - General 32 Topics
Lesson Content
0% Complete 0/32 Steps
Test 43: Is Bounce Rate a Ranking Factor?
Test 44: HTTP Vs HTTPS: Does One Outrank the Other?
Test 60: Myth Busting: Hacking Bounce Rate – Can it be Done?
Test 66: How Long Does It Take for a Page to Index Using Different Indexing Methods?
Test 93: Does a .city Domain Beat a .com in Local Search?
Test 153: How Long Does it Take for a Test Environment to Settle?
Test 160: Does Google Limit the SERPs to One Exact Match Domain?
Test 167: How Much Will Google Crawl?
Test 169: CRO in Action: Adding Actual Location to AdWords Ads
Test 183: Testing Different Indexing Techniques
Test 205: Is Google Using a Mobile First Index?
Test 214: Does Googles Index Mobile First (Part 2)?
Test 304: WordPress VS Joomla SEO Test
Test 310: Re-performing Page Rank According to Majestic’s Model (Continued)
Test 341: Google Analytics - Is it a factor?
Test 331: How Good is The BulkAddUrl Indexing Service?
Test 343: Continuation of BulkAddURL Indexing Service
Test 345: What is Colinkri's Indexing Rate?
Test 347: Will Adding Links to BulkAddURL Boost Rankings?
Test 437: Retest: SpeedLinks
Test 528: Ahrefs vs. Majestic vs MOZ – Which Can Predict Ranking?
Test 535: Does Making 10 pages on 10 Domains For The Same Keyword Overcome Filtering For Testing?
Test 537: Does Using The Google Indexing API Work When Not Using Job or BroadCast Event Schema?
Test 561: Domain Authority in Testing Setups Part Deux
Test 562: Comparing “Find Email” Services For Outreach Purposes
Test 571: If I Analyze Query Results For A Given Phrase, Can I Extract Something Meaningful Using The NLP API And Python?
Test 582: Is Google Analytics A Ranking Factor?
Test 586: Retesting of Omega Indexing Service
Test 587: Retesting of SpeedLinks Indexing Service
Test 591: Google Filters and Indexing by Density
Test 631: Does Filling Out A Form Make A Difference?
Test 665: Is Omega Indexer Working Again?
NEGATIVE RANKING FACTORS
Negative Ranking Factors Sheet
Negative Ranking Factors - On-Page 27 Topics
Lesson Content
0% Complete 0/27 Steps
Test 110: Is Duplicate Content Restricted to a Single Unique Domain?
Test 131: Can You Beat an H1 with H2s?
Test 132: Can You Beat an H2 with H3s?
Test 166: Can You Get a Ranking Edge from Just Using Your Target Keyword Exactly as Your H1?
Test 172: Will Google Display Meta Descriptions that are too Long?
Test 176: Does the Number of H2s on a Page Affect Rank?
Test 178: Does the Number of H3s on a Page Affect Rank?
Test 186: Improperly Nested HTML
Test 215: Do Stop Words in URLs Affect Rank?
Test 256: Will Google Find Text in White Font on White Background?
Test 261: Figure Caption vs an Image Alt Tag
Test 266: Will iFrame Help with Rankings or Will it Hurt You?
Test 280: Does Linking to a Google Search Result Containing Search Term Affect Rank?
Test 300: Image Fields and Image Indexing
Test 319: How Does Google Treat Content in a Blockquote?
Test 324: Testing Observations: Proper Indexing in Search Engines for Product Filter Pages for eCommerce Sites
Test 326: Does Hidden Content on Mobile Negatively Affect Rank?
Test 361: Does the Number of Words in Blockquotes Matter?
Test 442: Duplicate Content - Can You Add Images To Content To Avoid The “Duplicate Filter”?
Test 446: Duplicate Content - Can We Shuffle Paragraphs To Make It Unique?
Test 465: Will Linking-out To Amazon Using A JavaScript Generated Hyperlink (document.write) Help With Rank?
Test 472: Does The Length Of A Non-Keyworded Path Have An Impact On Ranking?
Test 500: Is It Possible To Get More Boost Out Of The Folder’s Names?
Test 550: Will Just Having The Words ‘Guest Post’ On A Page Harm Rank?
Test 551: Will Just Having The Words ‘Sponsored Post’ On A Page Harm Rank?
Test 584: Will Having 'Write for us' On A Page Negatively Affect Rank?
Test 628: "Can You Rank For Terms When Leaving The Meta-Title And Description Blank? "
Negative Ranking Factors - Off-Page 27 Topics
Lesson Content
0% Complete 0/27 Steps
Test 27: Does Syndicated Duplicate Content Hurt or Help?
Test 42: Do You Lose Link Strength When You Use a Link Shortener?
Test 48: Do You Lose Link Strength When You Use a Link Shortener (Part 2)?
Test 140: Can You Use Relative Links to Prevent Over-Optimization?
Test 254: Part 2: Links on Noindex Pages
Test 259: Do Noindex Nofollow Links Help, Hinder, or Neither?
Test 276: Major Spam Reconsiderations
Test 379: Does a Branded Link Rank Better than a Naked URL?
Test 395: The Power of Links Within An Ordered List HTML Code
Test 408: Does Rel Sponsored Stops Link Juice from Flowing?
Test 409: Does Rel UGC Stops Link Juice from Flowing?
Test 467: Do PDF Links Pass Juice?
Test 502: Do Non-Public Google My Maps Still Have Ranking Value?
Test 515: Do Non-Public Google My Maps Still Have Ranking Value (Phase 2)?
Test 572: Do Blogger Blogs Provide a Ranking Boost?
Test 576: Does an Excerpt Post Syndication To Blogger Help Rankings?
Test 577: Will Using The Words 'Promoted Post' Negatively Affect Rank?
Test 578: Does A Full Post Syndication To Blogger Help Rankings?
Test 580: Does Blogger Provide A Ranking Boost When Used As A T1?
Test 589: Does Amazon Affiliate Links Hurt Your Rankings?
Test 600: Does A FeedBurner Feed with Blogspot Links Help or Hurt Rankings?
Test 601: Does A FeedBurner Feed without Blogspot Links Help or Hurt Rankings?
Test 607: Does a NoFollow Exact Match Anchor Link From WordPress.com (Paid) Help or Hurt Rankings? 
Test 608: Does A NoFollow link with Generic Anchor From WordPress.com (Paid) Help or Hurt Rankings? 
Test 609: Does A Link From WordPress.com (Free) Comments Help or Hurt Rankings? 
Test 612: Does a NoFollow Exact Match Anchor Link From GSite Help or Hurt Rankings?
Test 649: Can We Tank A Page By Using Blogger As A Buffer Page?
THIS DOESN'T MATTER
This Doesn't Matter Sheet
This Doesn't Matter - On-Page 142 Topics
Lesson Content
0% Complete 0/142 Steps
Test 2: Myth busting: Image ALT Wrapped in H1 Vs Regular Text H1
Test 9: Is Duplicate Content a Negative Factor?
Test 31: Is Page Speed a Ranking Factor?
Test 35: Do Naturally Written Title and Meta Tags Get Better Click Through Rates
Test 49: Does Compressing Images Boost Your Rankings?
Test 62: Is EXIF Data on Its Own a Ranking Factor?
Test 63: Do Brand Mentions as Implied Links Affect Rank?
Test 65: Myth Busting: Does Adding .html to the End of Your URLs Gives a Boost in Ranking?
Test 75: Part 2 - PNG vs JPG Test
Test 84: PNG vs GIF Test
Test 88: Are Favicons a Ranking Factor?
Test 100: Are HTML Errors a Negative Factor in Rankings?
Test 101: Indexing a Page with Images Only, Follow Up with Action Shots and Already Indexed Images
Test 104: Myth Busting: Pages with Bullets Perform Better in Rankings
Test 105: Is Duplicate Content a Negative Factor?
Test 108: Is Flesch Readability a Ranking Factor?
Test 113: Does Grammar Affect Page Ranking?
Test 122: Does Incorrectly Marked-up Structured Data Harm Rankings?
Test 144: Is Using an Underscore Better Than Using a Dash?
Test 157: Does Google Read Link Title Attributes?
Test 161: Will a YouTube Video with Sound Rank Better than a Video without Sound?
Test 162: Do Bad Words Affect Rank?
Test 165: Will a Page with Explicit Image Get Filtered by Safe Search?
Test 173: Do Intro Pops Affect Rank? Part 1: Just the Intro Pop
Test 174: Do Intro Pops Affect Rank? Part 2: Keywords in the Intro Pop
Test 175: Does Font Color Affect Rank?
Test 177: Does the Number of H1s on a Page Affect Rank?
Test 182: Does a Page with a Misformatted H1 Affect Rank?
Test 189: Does the Number of H4s on a Page Affect Rank?
Test 190: Does the Number of Un-Optimized Anchor Text Zones on a Page Affect Rank?
Test 191: Does the Number of Images on a Page Affect Rank?
Test 194: Will Google Consider Two Meta Titles on a Page?
Test 195: If You Have Two Meta Description Tags on a Page,Will Google Use Both of Them?
Test 196: What is the Impact of Having Multiple Meta Titles?
Test 199: Number of Unoptimized H2s on a Page (Part 2)
Test 200: Does Google Treat Content in Quotation Marks and Brackets Differently?
Test 201: Does a Giant-Sized Keyword Affect Rank?
Test 206: Does Google Treat Content in Quotes and Brackets Differently?
Test 208: Is it the Size or the H tag?
Test 209: Faking Semantic Structure with Font Size
Test 220: Is an H1 in JavaScript Treated as a Normal H1?
Test 224: Do Meta Refreshes Impact Rank?
Test 225: Will A Unique Open Graph Title Give a Boost?
Test 232: Is an H5 Stronger than an H6?
Test 233: Will a Page with a High Resolution Image Outrank a Page with a Low Resolution Image?
Test 234: Do You Need a Unique Page for a Canonical to Pass Juice?
Test 240: Do Unique Image Alt Tags Boost Ranking?
Test 251: Is There a Difference Between Having a YouTube Video or a Wistia Video Embedded?
Test 252: Can You Index a Page for a Keyword Through Silo Links?
Test 260: Will a Figure Caption on a Page Affect Rank?
Test 263: Do the Number of DoFollow Outbound Links on a Page Impact Rank?
Test 269: Does the Size of an H1 Affect Rank?
Test 281: Does Image Location Matter As A Ranking Factor?
Test 290: Will a Page with a Question in the Title Rank Better than Without?
Test 293: Does Redirecting a Domain to GMB Boost Rankings?
Test 308: Does a Page with HTML U Tag Outrank a Page Without?
Test 315: Does a CSS Background Overlay Affect Rank?
Test 317: Similar to the Concept of Page Rank for Links, Does Schema have Different Strengths?
Test 323: Will Writing City and State in an H1 with a Comma Outrank Writing City and State Without a Comma?
Test 325: Do Inserted Links in Canonical Pages Count?
Test 334: Does LSI proximity Affect Rank?
Test 350: Do Paragraphs with Shorter Sentences Rank Better Then Pages with Longer Sentences (Part 2)?
Test 376: Is Article Schema a Ranking Factor?
Test 383: Hidden Text Test: Accordion
Test 386: Is An Embed Of Driving Directions Help A Page Rank?
Test 389: Can a Bio Linked to a Valid LinkedIn Account Increase Rank?
Test 394: Does Having a Later ‘Date Modified’ in Schema Have a Ranking Effect?
Test 396: Embedding Images
Test 397: Can a Link Out to a Google Approved News Site Increase Rank?
Test 398: Which Provides More Benefit, Linking Out to a .Gov or to a .Org site?
Test 412: Re-Test: PNG VS JPG
Test 415: Re-Test: Over-Use of Capitalization
Test 422: Does Repeating The Whole Article In Schema Boost Rankings?
Test 423: Does Linking-out to a .Gov Site Increase Rank?
Test 424: Do HTML Comments Affect Rank Negatively?
Test 426: Does Linking-out to a .Org Site Increase Rank?
Test 427: Does the Amount of YouTube Subscribers/Views Influence Rank When Embedding on a Page?
Test 428: Will Embedding a YouTube Video in a Page Boost Rank?
Test 429: Will JavaScript on a Page Affect Rank?
Test 431: Word Count Test 2020
Test 432: Text to HTML Ratio as a Ranking Factor
Test 438: Is Loading Time a Ranking Factor?
Test 448: Re-Test: Will An Original Image Beat A Stock Image?
Test 455: Does Video Schema Help Rankings?
Test 456: Does FAQ Schema Help Rankings?
Test 457: Does Breadcrumb Schema Help Rankings?
Test 458: Does Article Schema Help Rankings?
Test 459: Does Recipe Schema Help Rankings?
Test 460: Does Product/Offer Schema Help Rankings?
Test 461: Does Image Schema Help Rankings?
Test 462: Does How To Schema Help Rankings?
Test 463: Does Q & A Schema Help Rankings?
Test 464: Does Job Posting Schema Help Rankings?
Test 468: Will The Words “Covid-19” In The Page Body Negatively Impact Rank?
Test 476: Will Google read hidden text within JavaScript?
Test 477: Over-Use Of Capitalization In The Title
Test 479: Is Rotating Content A Ranking Factor?
Test 483: Linking-out To Healthline.com vs Nih.gov
Test 484: Will Pipe And Dash Delimiters In The Title Make A Difference?
Test 490: Does The Image Name Affect Rank (Keyword.png vs filename.png)?
Test 491: Do Hot-linked Images Send Juice?
Test 492: Sentence VS Keyword In Alt Tag
Test 495: Will “Who Will” And “Who Would” Question Words In The Title Affect Rank?
Test 497: Will The First Three Default Cora Recency Words In H1 Tag Boost Rank?
Test 498: Can We Increase Keyword Density By Hiding The Stuffing Of Keywords In Image By Using Opacity?
Test 532: Does Having Unique Meta Descriptions Overcome Filtering?
Test 533: Does Having Unique Meta Description and Meta Charset Overcome Filtering?
Test 534: Does Having Unique Title, Meta Description, and Meta Charset Overcome Filtering?
Test 538: Will Putting A What3words Map Link On A Page Help With Ranking?
Test 539: Can You Stuff HTML Attributes With Keywords?
Test 554: Will Linking-out To Cambridge University Give A Ranking Benefit?
Test 560: Will Having The Words 'Sponsored Event' In The h2 Negatively Impact Rank?
Test 585: Retest of Test #434: Strong VS Bold Html Tag
Test 592: Does An Optimized BDI Tag Improve Rankings?
Test 594: Which Is Stronger H1 or H2?
Test 595: Does An Optimized H5 Improve Rankings?
Test 605: Does An Optimized DFN Tag Improve Rankings?
Test 615: Does Keyword Tagging Exif Data Of Images Make A Difference?
Test 617: Which Text Areas From Local Business Schema Are Used By Google For Ranking Purposes? 
Test 624: Hidden Content with JavaScript Tabs - iFrames w/ Robots
Test 625: Hidden Content with JavaScript Tabs - iFrames w/o Robots
Test 626: Does Google Cares About Meta-Title Length (Character Count)?
Test 627: Does Google Cares About Meta-Title Length (Word Count)?
Test 630: Will Adding Images To Your Pages Help Make You Rank Higher?
Test 632: Which Text Areas From Article Schema Are Used By Google For Ranking Purposes?
Test 633: Which Text Areas From FAQ Schema Are Used By Google For Ranking Purposes?
Test 634: Which Text Areas From How To Schema Are Used By Google For Ranking Purposes?
Test 635: Which Text Areas From Job Posting Schema Are Used By Google For Ranking Purposes?
Test 636: Which Text Areas From Organization Schema Are Used By Google For Ranking Purposes?
Test 637: Which Text Areas From Person Schema Are Used By Google For Ranking Purposes?
Test 638: Which Text Areas From Recipe Schema Are Used By Google For Ranking Purposes?
Test 639: Which Text Areas From Product Schema Are Used By Google For Ranking Purposes?
Test 640: Which Text Areas From WebPage Schema Are Used By Google For Ranking Purposes?
Test 641: Which Text Areas From Review Schema Are Used By Google For Ranking Purposes?
Test 644: Which Text Areas From Service Schema Are Used By Google For Ranking Purposes?
Test 645: Which Text Areas From Website Schema Are Used By Google For Ranking Purposes?
Test 648: None of the pages with the video embedded moved to the top of the rankings
Test 650: Is Core Web Vitals A Ranking Factor?
Test 656: Does The Use Of The Template HTML Tag Help Rankings?
Test 660: Will Hiding A Keyworded Paragraph With CSS Help Rankings? (CSS Position Variant)
Test 661: Does Blurring Text (or Keywords) Affect Rank?
Test 662: Would A Page That Links Back Into Itself With An Exact Match Anchor Text Make A Difference?
This Doesn't Matter - Off-Page 56 Topics
Lesson Content
0% Complete 0/56 Steps
Test 6: No Follow Vs Do Follow
Test 26: Trust Flow Building Round 2
Test 36: Do More Backlinks from Social Media Super Charge Rankings?
Test 38: Can You Build Links to a Page’s WP-Admin to Boost Rankings?
Test 55: Blackhat Special: Do .gov Redirect Links Affect Rank?
Test 67: Penguin 4.0 Follow Up Tests
Test 73: Part 2 -.Gov Links Blasting .Gov Black Hat Links with More Links
Test 90: Does a Link from a Live Stream Video Send More “Power” or “Juice” than a Link from an Uploaded Video?
Test 94: Does a Link from Relevant Content Count More Than a Link from Unrelated Content?
Test 98: Does Bookmarking a Page Affect Rank?
Test 109: Does Domain Authority Affect Rank?
Test 123: How Difficult is it to Rank a Trello Page?
Test 137: Does Google Ignore Multiple Links Pointing to the Same Page?
Test 158: Can PPC Traffic Increase Rankings?
Test 163: Can a Single Exact Match Link from a PA, DA1 Site Beat a Highly Optimized Page?
Test 168: Mythbusting: Can Links in Twitter Feeds Pass Juice?
Test 198: Can Five TF10+ Links to a Page with Poor On-Page Beat Pages with Highly Optimized On-Page?
Test 219: Do Social Monkee Links Positively Impact Rank?
Test 270: Will Social Signals from SEO Butler Help You Rank?
Test 273: Will a Link from a Sub-Domain of the Same Website Have Any Effect?
Test 277: Does Direct Traffic from Crowdsearch.me Help Your Rankings?
Test 282: Do Domain Metrics Provide Any Boost at the Page Level?
Test 301: Does Sending Links to a Page with an iFrame Help Boost the Source of the iFrame?
Test 305: Will a Page Receiving a PBN Link Outrank a Page with a Link From a Web 2.0 Site?
Test 311: Heavy Internal Linking from Ranking Pages
Test 353: Does a Link From an HTML Page Pass More Juice Than From a WordPress Page?
Test 430: Twitter Moments Backlink Value
Test 503: Do Non-Public Google Drawings Still Have Ranking Value?
Test 506: Do Non-Public Google Slides Still Have Ranking Value?
Test 507: Do Non-Public Google Documents Still Have Ranking Value?
Test 508: Do Non-Public Google Sheets Still Have Ranking Value?
Test 511: Do Non-Public Google Sheets With Links Have Ranking Value (Phase 2)?
Test 512: Do Non-Public Google Documents Still Have Ranking Value (Phase 2)?
Test 513: Do Non-Public Google Slides Still Have Ranking Value (Phase 2)?
Test 514: Do Non-Public Google Drawings Still Have Ranking Value (Phase 2)?
Test 516: Does Staykeen.com Link Share Increase Rank?
Test 522: Do Non-Public Google Drawings Still Have Ranking Value (Phase 3)?
Test 523: Do Non-Public Google Sheets With Links Have Ranking Value (Phase 3)?
Test 524: Do Non-Public Google Documents Still Have Ranking Value (Phase 3)?
Test 525: Do Non-Public Google My Maps Still Have Ranking Value (Phase 3)?
Test 526: Do Non-Public Google Slides Still Have Ranking Value (Phase 3)?
Test 529: Will A GMB Linked Back To A Page Boost Rank?
Test 555: Will Purchasing A Cheap 301 Link Coming From TheGuardian.com Newspaper Boost Rank?
Test 556: Is There Such A Thing As 'First Link Bias'?
Test 559: Can We Tank A Page By Sending Exact Match Anchors (Payday Loans)To A Buffer Page That Links To The Test Page Using Generic Anchor Text?
Test 563: Does Redirecting A Google Stack Improve Rankings?
Test 569: Will Links In Commented Out HTML Improve Rank?
Test 596: Does A Link From Blogspot Comments Help or Hurt Rankings?
Test 597: Does A NoFollow Link With Generic Anchor From BlogSpot Help Or Hurt Rankings?
Test 611: Does A NoFollow link with Generic Anchor From WordPress.com (Free) Help or Hurt Rankings?
Test 613: Does A NoFollow link with Generic Anchor From GSites Help or Hurt Rankings?
Test 642: Will Sending Links To The GMB Share URL Help Increase The Rank Of A Map Listing?
Test 646: Can Social Shares Affect Rank?
Test 657: Do Unstructured Citations To A Map Help With Rankings?
Test 658: Do PBN Links To A GMB CID URL Help Map Rankings?
Test 664: Do SEO AP Blogs To A GMB CID URL Help With Map Rankings?
OBSERVATION NEEDED
Observation Needed Sheet
Observation Needed - On-Page 30 Topics
Lesson Content
0% Complete 0/30 Steps
Test 83: What is the Best Way to Pass Internal Link Juice from the Homepage
Test 130: Ecommerce Test 2: More Content or More Products on Category Page?
Test 159: Does a Second Internal Link Housed in a Shortener Result in More Juice Being Passed to the Page?
Test 170: Will a Longer H1 Zone Positively Affect Rank?
Test 218: Do You Need a Unique Page for a Canonical to Pass Juice
Test 268: Are Hidden Headings Tags (H2, H3) Ranking Factors?
Test 271: Is the Sentiment Word “Best” a Ranking Factor?
Test 288: Does Getting a Link From a Page with Schema Pass Through More Juice?
Test 291: Does a div Tag Make a Difference?
Test 318: Email Address on the Page as a Ranking Factor
Test 335: Does Having a Question Mark in the Title Affect Rankings?
Test 336: Is there a Correlation Between the Number of Pages per Topic and Rankings?
Test 337: Is there a Preferred Number of Images?
Test 349: Do Paragraphs with Less Sentences Rank Better Than Pages with Longer Sentences?
Test 352: Is Google Tag Manager a Ranking Factor?
Test 349: Do Paragraphs with Less Sentences Rank Better Than Pages with Longer Sentences?
Test 358: Do #Anchor Links Pass Juice (Linking from the Same Page to Another Place on the Page)?
Test 359: How Many Videos on a Page is Optimal?
Test 370: Will A Link From An Older Site That Has Been Hosted Beat A Link From A Newer Site?
Test 378: Does the Number of Words per Sentence Help with Rankings?
Test 451: Do The Number Of Clicks From The Homepage Matter In Terms Of Page Structure?
Test 453: Will A Silo Work More Effectively On A Strong Domain?
Test 469: Will The Words “Covid-19” In The Title Negatively Impact Rank?
Test 475: Will Google Read Text Overwritten By JavaScript?
Test 486: Will Linking-out To An Authority Site Using A Hot-linked Image Boost Rank?
Test 517: Will Duplicate Meta Descriptions Affect Rank?
Test 545: Does JobPosting Schema Increase Ranking When Using Google Indexing API?
Test 583: H2 Positioning In Sentence
Test 590: Can Rank Be Damaged By Someone Simply Adding '404 Error' Into Comments On A Page?
Test 629: Will A Post Linked Back To ITSELF Outperform Posts That Do Not?